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Industry News

Stella Rising

We’ve been working on something stellar for quite some time, and now she’s here. Her name is STELLA.
By Andrea Van Dam
Digital

SEO Myths Dispelled

SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid...
By John Morabito
Media

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad,...
By Amanda Chomicz
Amazon

What Amazon Advertising Means for the Industry

In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed...
By Amanda Chomicz
Digital

Infographic: Gen Z's Screen-to-Store Shopping Journey

What sets Gen Z apart is the way they take what they learn from technology to the next level for a fully informed and enjoyable shopping...
By Amanda Chomicz
Digital

What is E-A-T? Understanding Google's August 1st Algorithm Update

Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a...
By John Morabito
Digital

Infographic: Alexa, Did Amazon Prime Day Live Up to the Hype?

For many online shoppers, Amazon Prime Day is becoming a can’t-miss event. This year, it was especially over the top, lasting 36 hours from July...
By Amanda Chomicz
Retail

3 Tactics to Learn from Sephora’s Winning Beauty Loyalty Program

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-engaged members as core ambassadors for the...
By Amanda Chomicz
Retail

Amazon Prevails on Prime Day, Unscathed by Technical Difficulties and Fierce Competition

Amazon Prime Day is a day of shopping delights for consumers, and significant competition for retailers. But just as the day kicked off, Amazon’s...
By Amanda Chomicz
Digital

Infographic: Media Habits... What's Trending?

Nielsen's Total Audience Report Q1 2018 shed light on the most recent media habits of the consumer. Not surprisingly, we're spending more time...
By Amanda Chomicz

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