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Stella Rising Blog

Digital

Wellness Brands: A Meta Targeting Deprecation Hits in March 2022

In December, Meta announced that they would deprecate some interest-based targeting options within their platform. While they framed the categories...
By Sacha Mohabeer
Digital

Five Creative Ecommerce Tips for Facebook Ads

Facebook advertising is tough to begin with; iOS14 and ever-evolving consumers have made successfully running ads on Facebook and Instagram even more...
By Andrew Halfman
Digital

Social Commerce: An Introduction

Remember when inputting credit card information online made us all paranoid about data theft? If you’re like most people, you have made hundreds of...
By Andrew Halfman
Digital

Ecommerce Content Marketing and Its Benefits

CONTENT AT THE FOREFRONT: THE BENEFITS OF CONTENT FOR ECOMMERCE SITES Content can help grow your business digitally, yet many ecommerce sites skip...
By Jacqueline Pascucci
Digital

Five Predictions: The 2021 Holiday Landscape

In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...
By Elizabeth McHugh
Digital

Infographic | The Ecommerce Update: What to Expect Post-COVID

Per eMarketer, “Ecommerce now commands a larger slice of a larger pie. Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...
By Elizabeth McHugh
Digital

Critical Update for Facebook Advertisers: What We Know About iOS 14.4

At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to opt in to allow apps to track their activity upon...
By Anthony Vespucci
Digital

Three Retail Technology Trends to Watch in 2021, plus new Consumer Insights

2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will deepen and expand via new technologies. eMarketer...
By Elizabeth McHugh
Digital

Ecommerce Lessons from Q4: The Pandemic, the Election, and Dramatic Growth

Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot to a heavy ecommerce strategy, sparking new...
By Anastasia Sorokina

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