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Digital

Digital

SEO: How to Respond to Google Algorithm Updates

These days, Google’s core algorithm is updated more often than ever, which can change website rankings overnight. As a Stella Rising SEO expert, I...
By Leah Tagliarino / 05 Dec 2019
Digital

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a ...
By Cara Tucker / 22 Nov 2019
Digital

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...
By Anastasia Sorokina / 20 Nov 2019
Digital

The Surprising Lever for Customer Acquisition

In my work for Stella Rising, driving customer acquisition for brands is always a core objective. As SVP of Retail and Business Services, I am...
By Anthony Vespucci / 13 Nov 2019
Digital

Re-Assessing Brand Growth on Pinterest

For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...
By Elizabeth Timmis / 07 Nov 2019
Digital

Rising Star Report: Driving Revenue Growth Through Effective Lead Generation

1000% ROI for luxury client with 24% increase in revenue YoY 23% increase in revenue for a healthcare client on a 24% budget decrease 98.4%...
By Elizabeth Timmis / 18 Oct 2019
Beauty

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...
By Rina Yashayeva / 27 Sep 2019
Digital

Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...
By Elizabeth Timmis / 18 Sep 2019
Digital

Solving the Customer Acquisition Conundrum

After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...
By Anthony Vespucci / 12 Sep 2019
Digital

Digital Marketing: Size, Scope, and Insights on How to Spend

Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...
By Elizabeth Timmis / 29 Aug 2019

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