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Digital

Digital

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...
By Rina Yashayeva / 27 Sep 2019
Digital

Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...
By Elizabeth Timmis / 18 Sep 2019
Digital

Solving the Customer Acquisition Conundrum

After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...
By Anthony Vespucci / 12 Sep 2019
Digital

Digital Marketing: Size, Scope, and Insights on How to Spend

Digital marketing spend is now estimated to account for more than 50% of all advertising spend. For the brands and marketers that invest...
By Elizabeth Timmis / 29 Aug 2019
Digital

Infographic: Google Retail Summit Recap

At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping...
By Anastasia Sorokina / 08 Aug 2019
Media

Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...
By Elizabeth Timmis / 07 Aug 2019
Digital

Scaling Direct-to-Consumer Brands

Just last year, Adweek wrote that direct-to-consumer brands are “eating the lunch” of big brands, and that “buying big audiences to reach...
By Marlea Clark & Elizabeth Timmis / 13 Jun 2019
Digital

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are...
By Zafreen Zerilli / 06 Jun 2019
Digital

Expanding Sales with Borderless E-Commerce

The need for a “frictionless experience” dominates the priorities of e-commerce teams, with developers attempting to remove every conceivable...
By Elizabeth Timmis / 12 Apr 2019
Digital

Did Your Web Traffic Take a Hit on March 13th?

On March 12th, Google began releasing what they call a "broad core" algorithm update. An algorithm update is significant because it can—...
By John Morabito / 28 Mar 2019

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