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Digital media

Digital

Expanding Sales with Borderless E-Commerce

The need for a “frictionless experience” dominates the priorities of e-commerce teams, with developers attempting to remove every conceivable...
By Elizabeth Timmis
Digital

Did Your Web Traffic Take a Hit on March 13th?

On March 12th, Google began releasing what they call a "broad core" algorithm update. An algorithm update is significant because it can—...
By John Morabito
Digital

Approach to Data Privacy for Brands

Since the EU’s implementation of GDPR in May 2018, the conversation around how companies store and use consumer data has been prominently in the...
By Amanda Chomicz
Women in Media

Stella Rising

We’ve been working on something stellar for quite some time, and now she’s here. Her name is STELLA.
By Andrea Van Dam
Media

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad,...
By Amanda Chomicz
Media

What Amazon Advertising Means for the Industry

In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed...
By Amanda Chomicz
Digital

Infographic: Gen Z's Screen-to-Store Shopping Journey

What sets Gen Z apart is the way they take what they learn from technology to the next level for a fully informed and enjoyable shopping...
By Amanda Chomicz
Media

What is E-A-T? Understanding Google's August 1st Algorithm Update

Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a...
By John Morabito
Digital

Infographic: Alexa, Did Amazon Prime Day Live Up to the Hype?

For many online shoppers, Amazon Prime Day is becoming a can’t-miss event. This year, it was especially over the top, lasting 36 hours from July...
By Amanda Chomicz
Beauty

3 Tactics to Learn from Sephora’s Winning Beauty Loyalty Program

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-engaged members as core ambassadors for the...
By Amanda Chomicz

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