Stella Rising Blog

The Future of Customer Acquisition: Harnessing Social Commerce for Brand Growth

Social media hasn’t just changed shopping—it has rewritten the rules entirely. With billions scrolling and engaging daily, social platforms are...

Leveraging Competitor Analysis for Better SEO Strategy

SEO Competitive Analysis is a strategic process that reveals how your competitors succeed in SEO, providing actionable insights for improving your...

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...

Holiday 2024 Unwrapped: Expectations and Connection Strategies

It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has been mixed. Even so, consumer confidence has...

How to Grow Market Share With a Commerce Everywhere Approach

In its simplest form, the role of advertising is to shape behaviors. Any marketing action, or advertising, seeks to increase the probability that...

How to Tackle Any Big Amazon Event

By now we’re all very familiar with Amazon’s tentpole events: Prime Day, Prime Big Deal Days, and Turkey5 (Thanksgiving through Cyber Monday)....

The Digital Halo Effect: Proving That DTC Spend Boosts Retail Revenue

Many brands, particularly those that started out with a DTC model, tend to view their media spend in a siloed way. When brands invest media...

Guided by Culture, Connected to Consumers (Always): Stella Rising’s Key Shoptalk Takeaways

Our time at Shoptalk last month was packed with new insights as well as confirmation of trends we’ve been observing here at Stella. AI was...

TikTok Shop: Will Shoppable Media Spark Brand Growth?

Averaging 1B active users each month, TikTok continues to take the social media landscape by storm—even as the government fight to ban the app has...