Stella Rising Blog

Digital

TikTok Rolls Out Creator Search Insights for SEO: Here’s Why It Matters for Your Brand

TikTok is not just a social platform anymore. It’s a search engine, and it’s getting smarter by the day. With the release of Creator Search...
By John Morabito
Digital

A Farewell Letter to Amazon Posts

Last week, Amazon quietly announced that it will deprecate its “Posts” program this month. The free, social-style tool used by brands to share...
By Joy Kuykendall
Digital

Brand Safety in the Creator Economy: The New Rules

Influencer marketing continues to evolve—and so do the risks. In 2025, creators are more empowered than ever, and with that comes new challenges...
By Michelle Wiltz
Digital

Google Marketing Live 2025: Our Take On the Future of Ads

Amidst a deluge of all kinds of news, Google announced a seismic shift in the future of digital advertising at their recent Google Marketing Live...
By Jessica Ortiz
Digital

The Future of Search: Discovery Isn't Linear Anymore—And Neither Is Search

Originally posted in MediaPost. See it here. MediaPost, thank you for having us! Search isn’t dead—it’s just moved. We’re not in a Google-only...
By John Morabito
Digital

Winning Prime Day Amid Price Pressures

It's been a challenging economic moment this spring, with consumer confidence hitting near-record lows. Though 38% of consumers say they'll cut...
By Jackie Fisher
Media

Profit-Driven Marketing: Why Smarter Growth Starts with the Bottom Line

For years, marketers have rallied around familiar performance metrics: ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CVR (Conversion...
By Brandon Heagle
Media

The Media Channel Decoder: Know What to Expect Before You Invest

Amidst 2025’s turbulence and uncertainty, client media dollars matter more than ever. It's critical for brands to understand what they are getting...
By Zafreen Zerilli & Mingming Xia
Media

Data-Driven Loyalty: How Prism Unlocks Hidden Growth in Your Customer Base

By now, we’re sure you’re buckled up: 2025 is certainly shaping up to be a year of economic twists and turns. With rising acquisition costs,...
By Chris Harris

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