Stella Rising Blog

Guide to Generative Engine Optimization (GEO)

Search isn’t dying—it’s evolving. We’re not in a Google-only world anymore. Discovery now happens across a growing web of platforms: TikTok,...

TikTok Rolls Out Creator Search Insights for SEO: Here’s Why It Matters for Your Brand

TikTok is not just a social platform anymore. It’s a search engine, and it’s getting smarter by the day. With the release of Creator Search...

A Farewell Letter to Amazon Posts

Last week, Amazon quietly announced that it will deprecate its “Posts” program this month. The free, social-style tool used by brands to share...

Brand Safety in the Creator Economy: The New Rules

Influencer marketing continues to evolve—and so do the risks. In 2025, creators are more empowered than ever, and with that comes new challenges...

Google Marketing Live 2025: Our Take On the Future of Ads

Amidst a deluge of all kinds of news, Google announced a seismic shift in the future of digital advertising at their recent Google Marketing Live...

The Future of Search: Discovery Isn't Linear Anymore—And Neither Is Search

Originally posted in MediaPost. See it here. MediaPost, thank you for having us! Search isn’t dead—it’s just moved. We’re not in a Google-only...

Winning Prime Day Amid Price Pressures

It's been a challenging economic moment this spring, with consumer confidence hitting near-record lows. Though 38% of consumers say they'll cut...

Profit-Driven Marketing: Why Smarter Growth Starts with the Bottom Line

For years, marketers have rallied around familiar performance metrics: ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CVR (Conversion...

The Media Channel Decoder: Know What to Expect Before You Invest

Amidst 2025’s turbulence and uncertainty, client media dollars matter more than ever. It's critical for brands to understand what they are getting...