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Digital

Digital

Critical Update for Facebook Advertisers: What We Know About iOS 14.4

At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to opt in to allow apps to track their activity...
By Anthony Vespucci / 28 Jan 2021
Digital

Three Retail Technology Trends to Watch in 2021, plus new Consumer Insights

2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will deepen and expand via new technologies....
By Elizabeth Timmis McHugh / 20 Jan 2021
Digital

Ecommerce Lessons from Q4: The Pandemic, the Election, and Dramatic Growth

Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot to a heavy ecommerce strategy, sparking new...
By Anastasia Sorokina / 15 Jan 2021
Digital

Introduction to YouTube Advertising: What to Expect and Plan for

The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable for brands looking to drive a stronger digital...
By Brennan Dzierzek / 21 Dec 2020
Digital

COVID, Consumers, and Influencers: An Evolved Relationship

Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between lockdowns and health concerns, in-store...
By Elizabeth Timmis McHugh / 14 Sep 2020
Digital

Explaining Amazon DSP and its Benefits for Brands

Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences on Amazon and off, via publishing partners on...
By Juliet Savignano / 30 Jul 2020
Digital

Case Study: Connecting Awareness to Sales

A common client goal is brand awareness, but that often or always ladders up to a larger goal: revenue. Such was the case with a CPG client, who...
By Zafreen Zerilli / 02 Jul 2020
Digital

An Update on GenC: The Consumer with New Priorities

In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and lastingly—influenced by Coronavirus.” Now...
By Elizabeth Timmis McHugh / 25 Jun 2020
Beauty

Updated Research: Where Female Consumers Buy Beauty Online

Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beauty Shoppers In a rapidly evolving COVID-19 and...
By Elizabeth Timmis McHugh / 04 Jun 2020
Digital

Frequent Shifts, Major Results: SEM Takeaways from the COVID-19 Climate

Already a fast-moving segment, digital marketing has had its fair share of transformation due to the COVID-19 pandemic. This is a landscape in...
By Anastasia Sorokina / 28 May 2020

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