Stella Blog
Insights-driven thinking from the Stella Rising team.
Showing Posts about: Digital Media
Per eMarketer, “Ecommerce now commands a larger slice of a larger pie. Prior to the pandemic, we exp...
At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to o...
2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will d...
Last year’s colossal brick and mortar sales declines are well known: businesses were forced to pivot...
The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable ...
Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between...
Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences...
A common client goal is brand awareness, but that often or always ladders up to a larger goal: reven...
In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and la...
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