Showing Posts about: Digital Media
A common client goal is brand awareness, but that often or always ladders up to a larger goal: reven...
In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and la...
Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beaut...
Already a fast-moving segment, digital marketing has had its fair share of transformation due to the...
TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the...
As consumers stay home for the greater good, they have passed their panic and are initiating a lipst...
COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make ...
At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicate...
During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Unde...
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