Showing Posts about: Digital Media
The new numbers around YouTube—sparked by an increase in watch time during the pandemic—are notable ...
Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between...
Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences...
A common client goal is brand awareness, but that often or always ladders up to a larger goal: reven...
In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and la...
Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beaut...
Already a fast-moving segment, digital marketing has had its fair share of transformation due to the...
TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the...
As consumers stay home for the greater good, they have passed their panic and are initiating a lipst...
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