Stella Rising Blog

Why Brands Have a Millennial Problem

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But...

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all...

Data-Driven Decision-Making with Amazon Stores

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last summer, Amazon launched Amazon Store pages to...

Marketing Strategy: Are You A Purchase Brand or Usage Brand?

As long as consumers have problems, brands will develop solutions to solve them. How marketers position products in the minds of consumers often...

7 Questions You Should Ask Before Launching a Social Media Campaign

Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on the...

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s...

I’ll Have What She’s Having…How User-Generated Content Shapes Buyer Behavior

It happens to all of us. We keep seeing the same pair of shoes or lipstick in our social feeds and pretty soon, we’re adding it to our digital...

Infographic: What's Next For Amazon to Dominate?

In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly...

Infographic: American Consumer Sentiment and Spending 2018

American consumers are feeling cautiously optimistic about the economy, but more important, they are feeling upbeat about their own financial...