Stella Rising Blog

Push Boundaries for Social Media Success

One of the first rules of content marketing is to look at what your audience responds to and give them more of it. Likes, clicks, shares, and other...

Infographic: Digital Shopping Habits of Men and Women

While men and women are sharing more of the shopping responsibilities than ever before, their shopping habits are very different. While women...

Infographic: Understanding the Beauty Consumer 2018

Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69% say they sometimes feel overwhelmed by the...

Infographic: Amazon Shopping Statistics

Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime...

Infographic: Social Media and Privacy Concerns

The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41% of...

They’ve Got to See It To Believe It: Why Images Are Critical for Marketers

Although a goldfish may have a longer attention span than the average Millennial, researchers at MIT discovered that the human brain can process...

From Browsers to Buyers: 4 Reasons Brands Should Personalize the Shopping Experience

Retailers are facing a more challenging environment than ever before: they’re losing share to marketplaces like Amazon and facing a growing threat...

The Brave New World of TV and What It Means for Advertisers

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand...

Is Women’s Empowerment the Right Message for Your Brand?

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns,...