Stella Rising Blog

From Browsers to Buyers: 4 Reasons Brands Should Personalize the Shopping Experience

Retailers are facing a more challenging environment than ever before: they’re losing share to marketplaces like Amazon and facing a growing threat...

The Brave New World of TV and What It Means for Advertisers

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand...

Is Women’s Empowerment the Right Message for Your Brand?

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns,...

Infographic: How Moms Connect With Brands

There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasing. Today’s moms struggle to balance their...

Infographic: Who Is The Generation Z Beauty Consumer?

Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media,...

Infographic: Where to Find Generation Z on Social Media

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143 billion...

Why Brands Have a Millennial Problem

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But...

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all...

Data-Driven Decision-Making with Amazon Stores

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last summer, Amazon launched Amazon Store pages to...