Stella Blog

With plain white labels and undesirable shelf position, generic or store brands used to be considere...

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, se...

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last...

As long as consumers have problems, brands will develop solutions to solve them. How marketers posit...

Every brand has a voice on social media, but is it being heard by those consumers who matter most? I...

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made consider...

It happens to all of us. We keep seeing the same pair of shoes or lipstick in our social feeds and p...

In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projecte...

American consumers are feeling cautiously optimistic about the economy, but more important, they are...