Stella Rising Blog

I’ll Have What She’s Having…How User-Generated Content Shapes Buyer Behavior

It happens to all of us. We keep seeing the same pair of shoes or lipstick in our social feeds and pretty soon, we’re adding it to our digital...

Infographic: What's Next For Amazon to Dominate?

In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly...

Infographic: American Consumer Sentiment and Spending 2018

American consumers are feeling cautiously optimistic about the economy, but more important, they are feeling upbeat about their own financial...

Infographic: Valentine's Day Social Media Trends & Hashtags

Retailers will be feeling the love this month as consumers are expected to spend $19.6 billion, an average of $143.56 per shopper, on Valentine’s...

The Other Person in The Room: How Consumers Use Voice Assistants

Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa...

The Fragmented Journey of Food and Beverage Consumers

In the 1970’s, about two thirds of U.S. food and beverage spend was allotted to grocery store purchasing. Fast-forward to today, and we find that...

Infographic: Women Take A Proactive Approach to Health and Wellness

Seventy-three percent of women say it's very important to be knowledgeable about keeping themselves and their loved ones healthy. Although physicians...

Infographic:Tapping Into Millennials' Digital Habits and Trends

The image of a Millennial on a smartphone may be cliché, but there’s truth in that stereotype. Eighty-seven percent of Millennials own a smartphone...

Digital Marketing Trends: How We Spend Time with Media 2018 

In 2017, U.S. adults spent more than half their day—an average of 12 hours, 1 minute, engaging with media. In 2018, that number is expected to grow...