Stella Rising Blog

Infographic: Is Influencer Marketing Worth It?  

Partnering with social influencers and sharing that content on social media has become commonplace for brands, but is it worth it? Although measuring...

How To Prepare For Facebook's 2018 Algorithm Change

On January 11, 2018, Facebook dropped a bomb on the digital marketing community when Mark Zuckerberg promised to return the platform to its roots,...

Infographic: Digital Tools Help Beauty Retailers Stay On Top

Consumers want to play with makeup and experiment with the latest trends. Virtual reality try-on tools have made it easy to discover how they would...

What to Expect from Social Media Platforms in 2018 

From #FakeNews to live video, social media was central to every marketer’s strategy in 2017. This year, social is poised for more disruption. Here,...

SEO Strategy: 4 Ways Consumers are Searching for Answers in 2018 

When you want information, what’s the first thing you do? Google it. Search is a powerful tool for information-hungry shoppers when they know what...

The Social Media Soapbox: Consumers and Call-Out Culture

Social media has made it easy for consumers to engage with the brands they love and helps build relationships that generate loyalty. But it’s also...

Infographic: Mobile Use In America

Most of us can’t imagine life without our smart phones, but are we addicted? Researchers found that Americans check their phones an average of 47...

Infographic: The Socially Connected Beauty Consumer

Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C is a mindset defined by characteristics beyond...

Consumer Trends 2018: Brands Inside the Glass Box

Consumer trust in government, media, and brands is at an all-time low. Fewer than 20% of Americans trust the government, about a quarter trust the...