Stella Rising Blog

4 Tips for Creating a Profitable Amazon Product Detail Page

It’s a simple fact—if shoppers can’t find your products, they can’t buy them. In traditional retail, marketers developed strategies to stand out on...

Infographic: Why Consumers Love Amazon Prime | WMI

More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew...

Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment...

Marketing Strategy Infographic: Holiday Shopping Trends 2017 | WMI

Savvy consumers want to unwrap the best deals throughout the holiday season and actively seek out the retailers offering the best price on the items...

How to Refine Your Social Media Strategy for 2018 | WMI

By 2020, more than six out of ten people in the U.S. will be social network users. Now that almost all Americans, from teens to Boomers, are active...

Infographic: Who Is The Luxury Fashion Consumer | WMI

Today’s luxury fashion consumer is sophisticated, digitally savvy, and more selective about the brands she buys. Brands that have historically relied...

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one

Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has...

Consumer Research: Scaring Up Shoppers for Halloween 2017

Halloween is the kickoff to the holiday season, offering retailers a glimpse what’s to come for the remainder of the year. If consumers are ghosting...