Stella Blog

Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C i...

Consumer trust in government, media, and brands is at an all-time low. Fewer than 20% of Americans t...

Less political than Facebook and more user-friendly than Snapchat, Instagram has emerged as one of t...

Instead of bells, retailers were ringing up sales this holiday weekend. Analysts estimate that 174 m...

It’s a simple fact—if shoppers can’t find your products, they can’t buy them. In traditional retail,...

More than half of all American households are Amazon Prime subscribers and that number continues to ...

The beauty path to purchase is arguably among the most complex and the most personal. Technology has...

Savvy consumers want to unwrap the best deals throughout the holiday season and actively seek out th...

By 2020, more than six out of ten people in the U.S. will be social network users. Now that almost a...