Stella Rising Blog

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...

Is Women’s Empowerment the Right Message for Your Brand?

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns,...

How to Make Your Food and Beverage Brand Pop On-Shelf

With a focus on fresh and natural, Millennials are favoring the perimeter of the store in search of fresh produce, meat, poultry, and dairy and...

Infographic: How Moms Connect With Brands

There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasing. Today’s moms struggle to balance their...

Infographic: Amazon vs. Walmart in the Battle for Online Grocery

Amazon and Walmart are going head-to-head in the online grocery wars. Both are investing heavily in building out their grocery options, launching...

Infographic: Who Is The Generation Z Beauty Consumer?

Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media,...

Infographic: Why Self-Care is the Latest Health and Wellness Trend

The rising cost of healthcare in America has launched a movement to elevate self-care as an essential component of health care. Empowering consumers...

Infographic: Where to Find Generation Z on Social Media

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143 billion...

The 4 Attributes of a Successful Beauty Brand

What makes women emotionally connect with beauty brands? How does a brand develop a cult following? More important, what makes that sustainable in an...