Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media, today's teens are feeling pressured to look Insta-worthy at all times and turning to their favorite influencers on social media for tips and inspiration. In our infographic, we explain how beauty brands can reach this consumer who wields a collective $44 billion in spending power.
Generation Z - The Digital Generation
62% digitally research beauty and personal care products before purchasing
56% follow cosmetics brands on social media
48% get makeup information and advice online
45% posted about the brands they love on social media
Women's Marketing offers a suite of marketing services designed to reach your target consumer. Contact us to learn how we can help your brand grow.