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Infographic: Who Is The Generation Z Beauty Consumer?

02 Apr 2018 Ann D'Adamo

in Beauty, Digital


Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media, today's teens are feeling pressured to look Insta-worthy at all times and turning to their favorite influencers on social media for tips and inspiration. In our infographic, we explain how beauty brands can reach this consumer who wields a collective $44 billion in spending power.

Generation Z - The Digital Generation

62% digitally research beauty and personal care products before purchasing

56% follow cosmetics brands on social media

48% get makeup information and advice online

45% posted about the brands they love on social media

Download our Generation Z white paper to learn more!

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