Amazon and Walmart are going head-to-head in the online grocery wars. Both are investing heavily in building out their grocery options, launching price wars, and doing whatever it takes to win the food and beverage consumer. In this infographic, we look at the online grocery shopper to learn who they are, why they shop online, and where each e-tailer is winning in grocery.
Who is the online grocery shopper?
74% purchase dry food items
72% purchase once a month or more
67% started online grocery shopping in the past year
59% shop online to save time
50% learned about online grocery shopping through family or social media
50% are currently highly satisfied with their online grocery experience
The food and beverage landscape is rapidly evolving. Consumers are discovering the ease of shopping for groceries online and excited about the wide range of products available to them. Women's Marketing offers a range of Amazon marketing services aimed at ambitious food and beverage brands. Contact us today to learn how we can help you develop your Amazon marketing strategy.
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