There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasing. Today’s moms struggle to balance their responsibilities, spend time with their kids, and carve out a little time for themselves. In our infographic, you'll learn what makes moms feel like they’ve accomplished their goals, what makes them laugh, and how they stay connected to the people and brands they love.
What type of advertising messages appeal to Millennial moms?
Moms prefer content that authentically reflects the ups and downs of parenting
Respondents asked to select their top five:
60% humorous parenting moments
59% stories of real families
50% dads helping with chores
46% the unglamorous side of motherhood
41% moms successfully balancing responsibilities
38% sentimental parenting moments
38% working moms
28% racially diverse families
22% non-traditional families
10% celebrity moms
What social media platforms do moms use most?
One third of moms say they use social media to get tips and hacks from other moms
90% Facebook - moms check Facebook about 10 times per day
49% Instagram - 68% use Instagram every day
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Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.