Increasingly, teens are turning to makeup and skincare brands to help them look and feel better about their appearance. The aspiration to look “Instaworthy” has teens spending more on makeup than ever before. Among upper-income teenagers, investment in the category is at its highest level ever—teens spent $2.3 billion in the category in 2016, representing about 7% of the total U.S. skincare market and 6% of cosmetics. Beauty brands have an opportunity to empower teens, help to boost their self-confidence, and nurture a new
generation of consumers. In our white paper, we dive into the values and purchasing behaviors of Generation Z to discover how to reach them and deliver the most meaningful messages.
Stella Rising is the leading independent marketing services agency for women-focused brands. We provide emerging and ambitious brands with the insights, access, & strategy to reach women at every media touchpoint.
Get our white paper, "Am I Instaworthy? Reaching the Generation Z Beauty Consumer" now!