Moving a domain to a new content management system, or even a new server, can cause critical damage to your search engine presence, particularly if SEO best practices are not taken into account at every step of the process. Our comprehensive, 30-point checklist employs proprietary methodology to ensure for a truly proper website migration. Through the Stella Rising migration process, critical elements such as 301 redirects and on-page optimizations are covered, and traffic and ranking loss are minimized. We execute our Website Migration Checklist over a three- to six-month period, mitigating the risk of website drops. Elements include mapping out old website content, creating an optimal website structure, and much more.
Unfortunately, the damage done to SEO from an improper website migration sometimes can’t be fixed. The Stella Rising team has even seen instances where the new website was executed in such a detrimental way that meaningful traffic from Google was made impossible, and the website had to be redone. Organic search generates anywhere from 30-90% of traffic that our clients receive, and all of it is at risk during a migration.
Often when new websites are created, web design agencies want to make things more “streamlined" or "UX friendly," or will even try to implement a “super-fast JS framework.” While these elements can be improvements, they can also go horribly awry; it is crucial that an SEO foundation is tantamount to any design improvements.
What to Ask Before a Website Migration
We have consulted on hundreds of site redesigns, original builds, and site migrations. That experience has powered the Stella Rising Website Migration SEO Services, which include everything required to minimize traffic loss and capitalize on a new website. We focus on ensuring a fantastic UX that supports conversion and organic search through the following deliverables:
Our SEO team dives deep into not only SEO data, but also your website and marketing data, taking a holistic approach to surface cross-channel insights. By ensuring that paid search, social, and PR efforts all work harmoniously, brands can truly become rising stars or grow to even greater heights. The Stella Rising SEO team works closely with other channel leads and practitioners (either at our agency our outside) to leverage findings and activate them across channels.
A True Partnership Approach
At Stella Rising, we believe in being more than just an SEO vendor. We become true partners to brand teams, working closely with an array of stakeholders, from social media to PR to technical teams. We believe that excellent SEO is a holistic organizational practice that brings everyone to the table, thereby providing a website that better serves your customers.
Audience Data-Driven SEO
Our data-driven approach to SEO has driven traffic, revenue, and increased brand interest for dozens of brands. Meaningful insights, reporting, and analytics are the backbone of our SEO partnerships. Our SEO process starts with a deep understanding of your business and your audience. Beyond thinking about SEO as just rankings and clicks, we like to think of SEO as the connection between people and brands. This focus on the intent of the user, coupled with our audience research capabilities, give our strategists a unique advantage over competitors.