Is your brand thinking about website migration or launching a new website? Download our website migration checklist today to make sure you don't miss a step and cost your brand big.
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Stella Rising is the leading media and marketing agency for rising star brands.
Checklist Preview:
| The following outlines the services and deliverables that should be addressed over the course of 3 months: |
| PHASE 1 |
| Use ScreamingFrog or other crawler to create a full scan of current site(s), identify URLs to 301 redirect, and record page-load times |
| Full export of all backlinked pages - Use Google Search Console or other backlink index tool |
| Ensure your team has access to Google Analytics and Google Search Console |
| Use Google Keyword Planner to conduct keyword research to identify terms used for architecture planning and optimizations |
| Content architecture review, keyword mapping, and content gap analysis |
| Create recommendations for URL naming and structure for all pages on new site |
| PHASE 2 |
| 301 redirect mapping - a 1-1 list of every URL on your old website, pointing to where it lives on the new site |
| XML sitemap, HTML sitemap and Robots.txt generation or optimization |
| Recommendations of Title Tag & Meta templates by page type |
| Schema markup generation and implementation |
| Review or generate Open Graph tags and review implementation of sharing buttons |
| Optimization of 404 page |
| Canonical tag recommendations |
| Ensure browser compatibility, accessibility, conforming to HTML standards, mobile, etc. |
| Check for broken links and minimize use of redirects in new site |
| Provide paid, social, and other teams with the URL redirect mapping |
| PHASE 3 |
| Optimization of Title Tags, Meta Descriptions, and Header Tags for new site |
| Ensure new site crawl-ability, compare page-load times to old site, and ensure there are no unaccounted for issues |
| Implementation of all tracking pixels (including GA and GSC) & Brightedge integration |
| Final check of Robots.txt, xml sitemap, and GSC settings (parameter filtering, etc.) |
| Implement and test redirects |
| LAUNCH DAY |
| Notify Google Search Console of site migration and fetch new site |
| Notify paid and social teams of updated URLS |
| Use Test Robots.txt to trigger new cache of Robots.txt. Google will use a cached version. |
| Submit both NEW and OLD XML sitemap to Google Search Console |
| Closely monitor traffic, rankings, and indexation of new site and make any necessary adjustments |
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.
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