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SEO FOR BEAUTY BRANDS

Award-Winning SEO Services for Beauty Brands

Stella Rising has deep expertise in the beauty industry, growing incredible beauty brands, from mass to luxury, across every product type. We have partnered with some of the world’s most influential beauty brands on their SEO. In fact, our award-winning SEO team has developed strategies designed specifically to optimize beauty brand websites. Our deeply passionate and knowledgeable team creates effective strategies for our clients, helping them to dominate search page results.

2025 Website - Media Content Splits - Beauty

Why SEO for Beauty Brands?

Google Search drives an average of 60% of total traffic and 40% of all conversions for our beauty clients. If your brand is not investing in SEO, it is falling behind. Google Search works on a complex combination of over 200 derivative ranking signals. Our process maps those ranking signals to two simple objectives: helping consumers find what they want and what they can trust. 

Media Split - Beauty

How We Approach Beauty SEO

1
Stella Intelligence-Informed Trend Focus
We are so much more than just an SEO agency. Along with other marketing services, we specialize in research insights and consumer behavior. We access myriad first-class research tools; in addition, much of our content and insights are powered by our own proprietary research community, Glimmer.
2
Data-Driven Content Marketing
Many beauty brands can improve in regard to educating current and future customers with dynamic and engaging content. Our team can craft a data-driven content marketing strategy for your brand, helping your brand’s beauty blog rise to the top of search results.
3
Deep Analysis of Searcher Intent

Understanding searcher intent is critical for optimizing Google search. In beauty, with constantly changing trends and landscapes, it is even more vital. We are always analyzing searcher intent, and determining the best type of content to win. 
4
Optimization and Activation of UGC

Is your brand collecting User Generated Content (UGC)? Is it working? We leverage UGC to create new content, increase conversion rates, and generate traffic. Delight users and search engines with content that meets your consumers’ needs. 
5
Performance-Based Insights, Strategies, and Reporting

As performance marketers we believe in total transparency. Each client receives weekly and monthly reporting that offer not only numbers, but deep insights that propel your beauty brand forward. 
6
Optimizing for Consumer Concerns

Red skin, dry skin, pore minimizing, cruelty-free, clean, organic. Customers want your products to be a dizzying number of things, and they are searching for those terms. We help create a content plan based on keyword volume and product attributes to target consumer concerns. 

 

At Stella Rising, We Can Help Your Beauty Brand Shine Via SEO

Among our other SEO services: 

SEO Strategy Enterprise SEO
Audits + Due Diligence
On-Site Optimization
SEO for Beauty Brands AI Consulting Website Migration Content Management

Ready to rise to the top? Connect with us today!

As experts in beauty SEO, we look forward to supporting your brand's growth.