Stella Rising Blog

A Look At The Hispanic Food and Beverage Consumer 

Propelled by the twin engines of population growth and expanding buying power, Hispanic consumers are an increasingly important audience for CPG...

Infographic: Digital Tools Help Beauty Retailers Stay On Top

Consumers want to play with makeup and experiment with the latest trends. Virtual reality try-on tools have made it easy to discover how they would...

What to Expect from Social Media Platforms in 2018 

From #FakeNews to live video, social media was central to every marketer’s strategy in 2017. This year, social is poised for more disruption. Here,...

SEO Strategy: 4 Ways Consumers are Searching for Answers in 2018 

When you want information, what’s the first thing you do? Google it. Search is a powerful tool for information-hungry shoppers when they know what...

Infographic: What Female Beauty Consumers Want in Skin Care in 2018

From cleansers to scrubs, there's no shortage of skin care options available. Beauty brands have been trying to differentiate themselves by...

Generation X: Health and Wellness and Life in the Middle

Generation X is re-defining what it means to be middle-aged. With a mindset that’s decidedly younger than its chronological age, this generation may...

Infographic: How Women Shop on Amazon

Through our insights community, Glimmer, Women's Marketing launched a study into how female consumers shop on Amazon. Our study revealed surprising...

Waste Not: Food and Beverage Brands are Bringing Awareness to a Cause

There’s a growing awareness among Americans about food waste—and with good reason, 40% of the food produced in the U.S. is ultimately discarded....

The Social Media Soapbox: Consumers and Call-Out Culture

Social media has made it easy for consumers to engage with the brands they love and helps build relationships that generate loyalty. But it’s also...