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Stella Rising Blog

Strategy

2022 Holiday Spending Trends

As the 2022 holiday shopping season kicks into high gear, spending predictions are all over the map. Consumers are struggling with inflation, a shaky...
By Marlea Clark
SEO

Why Brands Should Care About Trust—and How Content Marketers Can Optimize for It

At the 2022 Content Marketing World Conference in Cleveland, Ohio, the innovation and incredible thought put into the work of so many SEOs, content...
By Jacqueline Pascucci
Strategy

Stella Intelligence: Gen Z Report Part III | Future Outlook

For our first post in this new series on Gen Z, we unveiled new research on shopping habits in the beauty, personal care, and food and beverage...
By Elizabeth McHugh
Strategy

Stella Intelligence: The Gen Z Report Part II | Media Habits

For our first post in this new series on Gen Z, we focused on shopping habits in the beauty, personal care, and food and beverage categories. Now...
By Elizabeth McHugh
Social Media

BeReal: Not Just Another Social Network

WHAT IS BEREAL? Developed in December 2019, social network BeReal has created a new way to share pictures with friends. Every day at a different...
By Hannah Melly
Strategy

Stella Intelligence: The Gen Z Report Part I | Shopping Habits

Welcome to our 2022 blog series on Gen Z, a three-part look at the second-youngest generation, powered by our new, proprietary research on their...
By Elizabeth McHugh
Media

All About: Market Mix Models

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...
By Zafreen Zerilli
Digital

Five Predictions: The 2021 Holiday Landscape

In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...
By Elizabeth McHugh
Infographic

Infographic | Gen Z: Growing Up Amidst the Pandemic

Gen Z, a generation that contains multitudes, is changing fast. They are known for their values and activism—and for good reason: 30% of Gen Z...
By Elizabeth McHugh

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