Stella Rising Blog

Profit-Driven Marketing: Why Smarter Growth Starts with the Bottom Line

For years, marketers have rallied around familiar performance metrics: ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CVR (Conversion...

The Media Channel Decoder: Know What to Expect Before You Invest

Amidst 2025’s turbulence and uncertainty, client media dollars matter more than ever. It's critical for brands to understand what they are getting...

Data-Driven Loyalty: How Prism Unlocks Hidden Growth in Your Customer Base

By now, we’re sure you’re buckled up: 2025 is certainly shaping up to be a year of economic twists and turns. With rising acquisition costs,...

Stop Wasting Marketing Dollars: Leverage Analytics-Driven Budgeting Today

Marketing budgets are the lifeblood of your brand’s growth. Misallocating marketing funds can mean missing key opportunities and critical moments....

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...

Holiday 2024 Unwrapped: Expectations and Connection Strategies

It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has been mixed. Even so, consumer confidence has...

Infographic | Generational Vibes

Decoding Gen Z, Millennials, and Gen X 2024 is a “vibes-shift” moment, where consumer feelings and moods seem to outweigh specific facts or data...

How to Grow Market Share With a Commerce Everywhere Approach

In its simplest form, the role of advertising is to shape behaviors. Any marketing action, or advertising, seeks to increase the probability that...

Infographic | Gen X: Generation Squeezed

Gen Xers are an interesting group to watch in today’s economic environment. While inflation has moderated, Gen Xers are a generation known for...