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Strategy

Digital

Case Study: Connecting Awareness to Sales

A common client goal is brand awareness, but that often or always ladders up to a larger goal: revenue. Such was the case with a CPG client, who...
By Zafreen Zerilli
Digital

An Update on GenC: The Consumer with New Priorities

In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and lastingly—influenced by Coronavirus.” Now...
By Elizabeth Timmis
Digital

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...
By Matt Strietelmeier
Digital

Answers from Analytics: Current E-Commerce Trends

At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicated to solving for proper attribution, creating ...
By Zafreen Zerilli
Digital

Update: How to Approach E-Commerce and Customer Acquisition

During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Under the current conditions resulting from...
By Anthony Vespucci
Media

Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing...
By Marjorie Powers
Beauty

COVID-19: Current Key Takeaways for the Beauty Industry

As consumers—and brands—negotiate their way through this challenging and scary time, we’re offering a real-time assessment on what we are seeing...
By Elizabeth Timmis
Amazon

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...
By Rina Yashayeva
Health & Wellness

GenC: Consumer Behavior in the Time of Corona

Our most pressing concerns are for the health and well-being of all Americans, while also getting a handle on how consumer behaviors can help us...
By Marlea Clark
Food & Beverage

Food & Beverage Consumers: An Updated Portrait

Consumers have more power than ever before—and more options. For this reason, here we offer the top consumer behaviors that are sparking change in...
By Elizabeth Timmis

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