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Strategy

Media

Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...
By Elizabeth Timmis
Strategy

How Brands Can Address Inauthenticity in Influencer Marketing

Even as influencer marketing has become a foundational marketing channel, cracks within this relatively new avenue of advertising are becoming...
By Grace Teodosio
Media

TV: A Surprisingly Strong Growth Channel for DTC Brands

Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as an advertising channel. Though many of those...
By Marjorie Powers
Strategy

How and Why Brands Need to Change Their Conversation with Millennials

The largest generation within the U.S. is now Millennials. With a count of 80.2 million people, this segment consists of 25 to 42-year-olds, a...
By Elizabeth Timmis
Strategy

The Latest on the Updated Travel Consumer

A record-breaking number of Americans are expected to travel by both plane and car this summer. That forecast aligns with the current state of the...
By Elizabeth Timmis
Digital

Scaling Direct-to-Consumer Brands

Just last year, Adweek wrote that direct-to-consumer brands are “eating the lunch” of big brands, and that “buying big audiences to reach...
By Marlea Clark & Elizabeth Timmis
Digital

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are...
By Zafreen Zerilli
Health & Wellness

Infographic: Rising Wanderlust

The travel industry is both booming and evolving. In conjunction with general lifestyle trends, the emergence of wellness is revolutionizing...
By Elizabeth Timmis
Infographic

Infographic: Gen Z Behaviors

How different are Gen Zers from prior generations? Certain behaviors (easily influenced by peers, shopping with friends in-store, relying on...
By Elizabeth Timmis
Social Media

5 Tips for Tip-Top Social Video

 
By Caroline Valenzano

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