Stella Rising Blog

For our first post in this new series on Gen Z, we unveiled new research on shopping habits in the b...

For our first post in this new series on Gen Z, we focused on shopping habits in the beauty, persona...

WHAT IS BEREAL? Developed in December 2019, social network BeReal has created a new way to share pic...

Welcome to our 2022 blog series on Gen Z, a three-part look at the second-youngest generation, power...

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they ...

In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I norm...

Gen Z, a generation that contains multitudes, is changing fast. They are known for their values and ...

Millennials are, in large part, driving the shift to ecommerce. Because of convenience, Millennials ...

Paid social media advertising is one of the most effective ways to gain quality traffic on any busin...