Stella Blog

The chances are that you’ve heard about ChatGPT, the general-purpose chatbot prototype that has take...

As the 2022 holiday shopping season kicks into high gear, spending predictions are all over the map....

At the 2022 Content Marketing World Conference in Cleveland, Ohio, the innovation and incredible tho...

For our first post in this new series on Gen Z, we unveiled new research on shopping habits in the b...

For our first post in this new series on Gen Z, we focused on shopping habits in the beauty, persona...

WHAT IS BEREAL? Developed in December 2019, social network BeReal has created a new way to share pic...

Welcome to our 2022 blog series on Gen Z, a three-part look at the second-youngest generation, power...

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they ...

In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I norm...