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| | 2 MIN READ

Gen Z, a generation that contains multitudes, is changing fast. They are known for their values and ...

| | 2 MIN READ

Millennials are, in large part, driving the shift to ecommerce. Because of convenience, Millennials ...

| | 3 MIN READ

Paid social media advertising is one of the most effective ways to gain quality traffic on any busin...

| | 3 MIN READ

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preference...

| | 2 MIN READ

At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to o...

| | 4 MIN READ

2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will d...

| | 2 MIN READ

When we asked our research community about COVID-19 silver linings, they overwhelmingly responded th...

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Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those gene...

| | 1 MIN READ

While more than half of Gen Zers still live with their parents, this generation already holds major ...

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