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Stella Rising Blog

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Paid social media advertising is one of the most effective ways to gain quality traffic on any busin...

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For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preference...

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At Stella Rising, we have been preparing for Apple’s new iOS 14.4, an update that prompts users to o...

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2020 spurred 32.4% YoY growth in ecommerce; in 2021, the digital-first habits adopted in 2020 will d...

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When we asked our research community about COVID-19 silver linings, they overwhelmingly responded th...

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Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those gene...

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While more than half of Gen Zers still live with their parents, this generation already holds major ...

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A common client goal is brand awareness, but that often or always ladders up to a larger goal: reven...

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In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and la...

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