Stella Rising Blog

Case Study: Connecting Awareness to Sales

A common client goal is brand awareness, but that often or always ladders up to a larger goal: revenue. Such was the case with a CPG client, who...

An Update on GenC: The Consumer with New Priorities

In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and lastingly—influenced by Coronavirus.” Now several...

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...

Answers from Analytics: Current E-Commerce Trends

At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicated to solving for proper attribution, creating ...

Update: How to Approach E-Commerce and Customer Acquisition

During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Under the current conditions resulting from COVID-19,...

Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing skyrocketed...

COVID-19: Current Key Takeaways for the Beauty Industry

As consumers—and brands—negotiate their way through this challenging and scary time, we’re offering a real-time assessment on what we are seeing in...

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...

GenC: Consumer Behavior in the Time of Corona

Our most pressing concerns are for the health and well-being of all Americans, while also getting a handle on how consumer behaviors can help us...