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Matt Strietelmeier
Recent Posts
Amazon
New Year, New Ad Campaigns
January and early February is a great time to review your Amazon Advertising performance from the past year and make adjustments, tweaks, and...
By
Matt Strietelmeier
/ 27 Jan 2022
Amazon
Six Ways to Maximize Q4 Results Through Amazon Advertising
Each year, Q4 brings cooler temperatures, pumpkin spice everything and, of course, the biggest shopping season of the year. Though shopping activity...
By
Matt Strietelmeier
/ 11 Nov 2020
Digital
Impacts of COVID-19 on Amazon Advertising
COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...
By
Matt Strietelmeier
/ 08 Apr 2020
Google
How to Improve Quality Score in AdWords
In this article I will walk you through my process for improving Google's Quality Score for AdWords. I'll also share some tips and tricks for...
By
Matt Strietelmeier
/ 04 Dec 2014
Google
Google "Not Provided" in Paid Search: Should We Panic?!
On April 9th Google announced that they would be “removing the query from the referrer on ad clicks originating from SSL searches on Google.com”,...
By
Matt Strietelmeier
/ 21 Apr 2014
Paid Search
How to Efficiently Manage Multiple PPC Budgets
If you are managing multiple PPC budgets across different accounts, you have most likely faced the frustration of missing your targeted spend level...
By
Matt Strietelmeier
/ 17 Jul 2013
Google
Determine Your Monthly Paid Search Budget with Impression Share Metrics
Your AdWords campaigns have been generating conversions efficiently and performing great. You want to invest more, but you’re unsure of how much of...
By
Matt Strietelmeier
/ 30 Apr 2013
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