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    Matt Strietelmeier

    Recent Posts

    Amazon

    New Year, New Ad Campaigns

    January and early February is a great time to review your Amazon Advertising performance from the past year and make adjustments, tweaks, and...
    By Matt Strietelmeier / 27 Jan 2022
    Amazon

    Six Ways to Maximize Q4 Results Through Amazon Advertising

    Each year, Q4 brings cooler temperatures, pumpkin spice everything and, of course, the biggest shopping season of the year. Though shopping activity...
    By Matt Strietelmeier / 11 Nov 2020
    Digital

    Impacts of COVID-19 on Amazon Advertising

    COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...
    By Matt Strietelmeier / 08 Apr 2020
    Google

    How to Improve Quality Score in AdWords

    In this article I will walk you through my process for improving Google's Quality Score for AdWords.  I'll also share some tips and tricks for...
    By Matt Strietelmeier / 04 Dec 2014
    Google

    Google "Not Provided" in Paid Search: Should We Panic?!

    On April 9th Google announced that they would be “removing the query from the referrer on ad clicks originating from SSL searches on Google.com”,...
    By Matt Strietelmeier / 21 Apr 2014
    Paid Search

    How to Efficiently Manage Multiple PPC Budgets

    If you are managing multiple PPC budgets across different accounts, you have most likely faced the frustration of missing your targeted spend level...
    By Matt Strietelmeier / 17 Jul 2013
    Google

    Determine Your Monthly Paid Search Budget with Impression Share Metrics

    Your AdWords campaigns have been generating conversions efficiently and performing great. You want to invest more, but you’re unsure of how much of...
    By Matt Strietelmeier / 30 Apr 2013

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