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Search engine optimization

Digital

SEO Myths Dispelled

SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid...
By John Morabito
SEO

Is the Yoast Homepage Canonical Correct to Include the Trailing Slash?

Is the Yoast Homepage Canonical Correct to Include the Trailing Slash? Attending a conference today I had the pleasure of hearing Joost de Valk...
By John Morabito
Mobile SEO

Practical Advice for Achieving Position V

Voice search is an undeniable growing trend, and marketers who are not preparing for the shift away from the keyboard are going to feel left behind...
By John Morabito
SEO

Moving to HTTPS During a Migration to Shopify: HSTS Protocol, 307 Redirects, and the Implications for SEO

HSTS Protocol, 307 Redirects, and the Implications for SEO Around the early 2010s, SEOs began talking about SSL (Secure Sockets Layer) and debating...
By Leah Tagliarino
SEO

Internal Site Search: An Important SEO Tool

Imagine being able to listen to your customers speak about your specific products in their own words. Internal site search makes this wish a reality!
By Jean Bedrosian
analytics

Dark Traffic From Chat: Slack, Facebook Chat & Google Hangouts

Many of us in the marketing community are at this point familiar with the subject of dark traffic and dark search. If not, check out the post we...
By John Morabito
SEO

Leveraging the Power of SEO Influencers

In the world of digital marketing, we are hearing the word "influencer" a lot these days. In fact, there was even a recent 60 minutes episode that...
By Leah Tagliarino
SEO

Understanding Google Analytics Attribution and Why Your Organic Landing Pages Might Be Inaccurate

While Google Analytics is an intuitive platform that can be leveraged by users with little analytics experience, it also offers many advanced tools...
By Lily Ray
SEO

The Americans with Disabilities Act's Positive Effect on SEO

What is ADA (Americans with Disabilities Act)  Based on the Section 508 Amendment to the Rehabilitation Act of 1973, the ADA has set compliances to...
By Jourdan Rombough
google ranking factors

Why CTR Matters for SEO (and How to Perform an SEO CTR Audit)

Ever wonder why you're not getting enough traffic to your site, even though you're ranking for key terms? If you're not actively auditing your CTR...
By John Morabito

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