We're delighted to share that we have been nominated for three Search Engine Land Awards: Agency of the Year PPC, Agency of the Year SEO, and Best Integration of Search Into Omnichannel Marketing for our work with L'Occitane.
Each nomination is distinct, but read together, they tell one story about how we work.
Over the past two years, our paid and organic search teams have grown closer and closer, and where it makes sense, they now work as an integrated, collaborative team. In practice, that can mean a shared keyword and landing-page roadmap and brand and non-brand investment decisions made together. Underneath it all is one standard: every media dollar has to prove it created demand rather than take credit for demand that already existed.
That collaboration carried straight into AI, turning our curiosity into momentum, and that momentum is a big reason both teams earned Agency of the Year nominations. Our SEO team launched a GEO practice and built our own AI visibility platform. Our paid search team adopted AI Max, Performance Max, and Demand Gen on evidence rather than enthusiasm—testing first, scaling second, with human judgment in charge of every decision to expand or pull back.
Search Engine Land has recognized Stella many times across the past decade—thank you to that wonderful team, to the Stellas, and to our fantastic clients!
Stay tuned—winners announced next week!
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