We're thrilled to share that Stella Rising has been nominated for two awards at The Drum Awards Festival 2026!
One nomination relates to rethinking search for the AI era, while the other honors our work in strategically knowing where—and how much—to spend. In both cases, we started with the consumer—what they were really asking or what their behavior indicated—and let the data lead.
- Media, SEO & Organic Search (L'Oréal Paris): The largest beauty brand in the world needed to show up in the place beauty consumers had started asking questions: the LLMs. We rebuilt L'Oréal Paris' YouTube titles around the questions she asks. That earned 944 AI citations across five engines and #1 Google rankings on head terms worth 10,000 monthly searches.
- Media, Use of Data & Insights (Covered California): Covered California, the state's health insurance marketplace, helps Californians find affordable, quality coverage. For a mission like that, churn isn't one thing: when a member leaves because they gained employer coverage, the mission is working. We built a retention-focused Marketing Mix Model that separated good churn from bad and showed that the biggest opportunity was in the message, not the budget. Then we used scenario modeling to help the team plan ahead for a shortened enrollment window.
We're honored to be recognized for these awards, so grateful to our clients, and thrilled for the hardworking Stellas behind the work!
Winners will be revealed in London from November 30 to December 3. Stay tuned! Sign up for our newsletter to be the first to know.
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