In January 2026, we surveyed 524 active LLM users through our research community to understand not just how often people use LLMs tools, but how they're using them—the actual words, prompt structures, and intent patterns that shape what AI shows them.
In a companion blog post, we break down what we learned and the six shifts SEO teams need to make to stay visible in a GEO world. Here, see the research infographic in full.
Stop Guessing How Consumers Use LLMs
We surveyed 524 active LLM users in January 2026 and asked them to write the prompt they'd use to find a new pair of shoes. Filter by intent, click any term, and see exactly what people are typing into ChatGPT instead of Google.
The Prompt Map
The most-used terms across 524 real "find me shoes" prompts. Click a category to filter — click any word to see the real prompts behind it.
Prompt Length
The keyword is dead — 80% of prompts run 6+ words.
Question vs Command
60% of prompts are phrased as a question.
Voice Chat
72% talk to LLMs at least monthly.
Optimize for questions, not keywords.
60% of prompts are phrased as questions. Your content needs to answer them — verbatim.
Claim your "best" positioning.
A quarter of all prompts include the word best. If you're not in the "best [category]" answers, you're invisible.
Build for the spoken query.
72% use voice monthly+. Conversational, long-tail phrasing is now the default — not the edge case.
Citations are the new clicks.
85% click sources at least sometimes. Being cited isn't a vanity metric — it's traffic.
Surface price + availability.
28% mention budget, 16% are location-based. Product pages must expose pricing and inventory data clearly.
Context is king.
32% include personal context — size, conditions, job, lifestyle. Generic category content loses to use-case content.
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