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Health wellness

CBD

What the Farm Bill Means for CBD Brands

2018 was a pretty big year for CBD; “CBD gummies” reached No. 3 on Google’s most popular search terms. Thanks to a lack of product regulation,...
By Rich Zeldes
Food & Beverage

Marketing Strategy: 3 Elements Every CBD Brand Needs to Succeed

CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories...
By Amanda Chomicz
Retail

Infographic: Consumer Coffee Preferences

Coffee has long been a morning perk and an afternoon pick-me-up, but consumer preferences constantly evolve, and coffee is no exception. Today,...
By Amanda Chomicz
Health & Wellness

The Beauty Consumer: Face Mask Feelings

With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram....
By Amanda Chomicz
Health & Wellness

Sun Care: Opportunities for Marketing Year-Round

Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during...
By Amanda Chomicz
Health & Wellness

Body Care: What's Trending Head to Toe?

In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched,...
By Amanda Chomicz
Food & Beverage

What Consumers Crave in the Morning: 4 Breakfast Scenarios

Breakfast is diminishing in overall importance, with just over 51% of consumers saying it’s the most important meal of the day, down from 55% in...
By Amanda Chomicz
Retail

Trend Roundup: Mom, Baby, and Infant Care

ECRM’s regular planning sessions provide the ideal opportunity for retail buyers to meet some of the most exciting new brands in a variety of...
By Rich Zeldes
Health & Wellness

Trend Roundup: Project Nosh + Foundermade

As consumers increasingly crave healthier foods, brands are responding through fresh ingredients, sourcing and flavors, with much of the...
By Rich Zeldes
Health & Wellness

Health and Wellness Marketing: 3 Ways Tech Will Disrupt Healthcare

Increasingly, consumers are taking deliberate steps to live healthy lives. They’re making conscious food choices, exercising more, and getting...
By Marlea Clark

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