Stella Rising Blog

Health and Wellness Consumers Seek Natural OTCs | WMI

Consumers are increasingly and actively seeking to live less toxic, more natural lives and this is reflected in the products they choose to buy....

Infographic: 5 Types of Health and Wellness Consumers | WMI

Consumers are increasingly making efforts to live a healthier lifestyle—many are eating better and exercising more than ever before. While some have...

Beauty Marketing: Are Supplements Beauty's Next Big Boom? | WMI

Nutritional supplements were designed to help consumers fill in the gaps when their regular diet fell short. But today, consumers are looking for...

Infographic: Marketing to Moms Women's Concerns During Pregnancy | WMI

Even before Google, pregnancy must have been one of the most-researched events in a woman's life; it's a time defined by change and growth. But...

Health and Wellness: Appeal to Emotions to Inspire Healthy Behavior | WMI

According to the most recent data, adult obesity rates exceed 25% in 46 states and reaches as high as 35% in five states. Although obesity rates...

Health and Wellness Marketing Tips | WMI

Feeling a little sleepy? You’re not alone. Only about half of Millennials and Gen X’ers say they get enough sleep. With life busier than ever before...

Infographic: What's Healthy Now? | WMI

Sixty-five percent of Americans believe that eating well is the most important factor in living a long and healthy life. But eating healthfully does...

Health and Wellness: Young, Affluent, and Fit: The New Well-thy Consumer | WMI

It’s not unusual for consumers to telegraph their success with material goods—a flashy car, a designer handbag, or more recently, a coveted spot in a...

Infographic: How To Live To Be 100 | WMI

Sixty-nine percent of Americans say they want to live to celebrate their 100th birthday—and many are actively taking steps to get there. Motivated by...