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    Food & Beverage

    Infographic: Marketing to Moms Women's Concerns During Pregnancy | WMI

    Even before Google, pregnancy must have been one of the most-researched events in a woman's life; it's a time defined by change and growth. But...
    By Ann D'Adamo / 02 Oct 2017
    Health & Wellness

    Health and Wellness: Appeal to Emotions to Inspire Healthy Behavior | WMI

    According to the most recent data, adult obesity rates exceed 25% in 46 states and reaches as high as 35% in five states. Although obesity rates...
    By Ann D'Adamo / 29 Sep 2017
    Health & Wellness

    Health and Wellness Marketing Tips | WMI

    Feeling a little sleepy? You’re not alone. Only about half of Millennials and Gen X’ers say they get enough sleep. With life busier than ever before...
    By Ann D'Adamo / 15 Sep 2017
    Food & Beverage

    Infographic: What's Healthy Now? | WMI

    Sixty-five percent of Americans believe that eating well is the most important factor in living a long and healthy life. But eating healthfully does...
    By Ann D'Adamo / 23 Aug 2017
    Health & Wellness

    Health and Wellness: Young, Affluent, and Fit: The New Well-thy Consumer | WMI

    It’s not unusual for consumers to telegraph their success with material goods—a flashy car, a designer handbag, or more recently, a coveted spot in a...
    By Ann D'Adamo / 21 Aug 2017
    Health & Wellness

    Infographic: How To Live To Be 100 | WMI

    Sixty-nine percent of Americans say they want to live to celebrate their 100th birthday—and many are actively taking steps to get there. Motivated by...
    By Ann D'Adamo / 14 Aug 2017
    Health & Wellness

    Health and Wellness: Marketing Inner Peace | WMI

    Researchers confirmed that Americans are more stressed out today than ever before. A recent study reveals that on a scale of 1-10, the average stress...
    By Ann D'Adamo / 07 Aug 2017
    Health & Wellness

    Why Content is Critical for Health and Wellness Brands | WMI

    Increasingly, consumers are consulting Dr. Google to learn more about their own health conditions or research treatments for a loved one. Seventy-two...
    By Ann D'Adamo / 19 Jul 2017
    Fashion

    Infographic: Running in Style | WMI

    Running is one of the most popular sports worldwide, aside from walking it’s the most common form of exercise for women. In the U.S., 26% of all...
    By Ann D'Adamo / 30 Jun 2017

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