Stella Rising Blog

Marketing to America's Vitamin Consumer Infographic | WMI

Marketing Insights for Health and Wellness Brands

How to Reach Millennial Wellness Consumers | WMI

As a group, Millennials have greater access to health and wellness information than previous generations. However, even with fitness trackers and...

Seniors and Health Infographic | WMI

Although Millennials have been on the minds of marketers, they shouldn't forget about seniors. Baby Boomers still represent a large segment of the...

Trends in Health and Wellness 2016 | WMI

In 2014, Women’s Marketing partnered with Rodale to research the emerging consumer wellness trend. Based on our findings, we predicted that the...

Proactive Healthcare Consumer Infographic | WMI

Researchers found that 51% of US adults say they participate in preventative healthcare. These proactive consumers strive to stay well and avoid...

Health & Fitness Millennial Consumers Infographic | WMI

Millennial consumers are flocking to boutique fitness studios for personalized fitness experiences and unique classes. Our infographic explores...

Cold and Flu Season for OTC and Wellness Brands | WMI

As cold and flu season approaches, many Americans will be making a trip to their local drugstore for an ounce of prevention— or a pound of cure....

Skin Care Industry Trends: What Women Want | WMI

For decades, beauty brands have been promising that their creams, lotions, and potions will work miracles, virtually erasing crow’s feet and lifting...

Marketing Health to Women | WMI

A new report released in August revealed some very good news: half of women consider themselves healthier today than they were a year ago. Whether...