Marketing to America's Vitamin Consumer Infographic | WMI

Marketing Insights for Health and Wellness Brands

Americans are embracing healthy lifestyles and that includes increasing their vitamin, mineral, and supplement intake. Since 2010, supplement sales have increased 30%, topping $27.6 billion in 2015. Researchers found that 68% of American adults routinely take supplemements to promote overall wellness and fill in gaps in their diet. Does your brand need to re-energize? Women's Marketing offers strategic consumer insights and brand-building marketing and media solutions. Contact us today to discover what we can do for your brand.