U.S. healthcare spending increased to $4.8T in 2023, growing at a rate of 7.5%. Healthcare spending is increasing—and costs are too—but the insured population also rose, to a historic high of 93%, largely due to Medicaid enrollment. We wanted to know: how are consumers feeling about this behemoth business of care? Within a segment so huge, so overwhelming, and so vitally important, who do consumers trust? Where do they find their information? Where do they prefer to go for their health support? This Navigating Healthcare Report offers an important pulse check on how consumers are approaching their health—and dispels a few modern myths around the themes of trust and decision making.
Navigating Healthcare Report: Infographic Highlights
-
-
Consumers Seek Authority in a World of Misinformation
- Doctors are the most trusted sources of information: 83% of consumers trust their doctors
-
What Matters When Making a Healthcare Decision?
- Community contribution: it’s the underlying driver. Convenience and credibility matter, too—but: 93% agree that a healthcare system or network that engages with the community is important
- The majority, 44%, would look first for a general practitioner at a family practice if they needed to select a new provider from scratch
- 65% strongly agree that they like taking charge of their healthcare
-
At Stella Rising, our unparalleled understanding of healthcare and wellness consumers and what they want from the market drives our award-winning work for clients. Looking to define your brand’s space in the category and see exponential growth? Connect with us.
Additional source: Reuters,” U.S. Healthcare Spending Rises to $4.8T in 2023, Outpacing GDP,” 13 June 2024
COMMENTS