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Stella Rising Blog

Industry News

Natural Food Industry Takes Note of Consumer Desires | WMI

Last month, General Mills said it would be removing all artificial flavors and colors from its breakfast cereals and replacing them with spices and...
By Ann D'Adamo
Beauty

A Wellness Marketing Trend: Mood Enhancing Products | WMI

The wellness movement has spread from a focus on the body, with nutrition and exercise, to include mental health as part of overall wellbeing. Among...
By Ann D'Adamo
Digital

Health at Your Fingertips | WMI

Improving Fitness Technologies are Changing the Marketplace Innovations in fitness technologies are changing the way consumers are managing their...
By Ann D'Adamo
Industry News

Opportunities in the Vitamin and Supplement Industry | WMI

Contrary to popular perception, interest in products for healthy aging isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger...
By Ann D'Adamo
Industry News

Women’s Attitude Towards Weight Loss-Infographic | WMI

Targeted Marketing Efforts are a must in Today’s Competitive Wellness Industry
By Ann D'Adamo
Media

Values and Purchasing Priorities of Millennial Moms | WMI

Mother’s Day is almost here! What does mom really want? Brands that offer great value, products that are healthy and safe, and marketing that...
By Ann D'Adamo
Industry News

Exercise and Diet Trends - Refine Brand Strategy | WMI

Although health and wellness enthusiasts are migrating away from traditional diet plans, advertising around these products still influences consumer...
By Julie Wolvek
Industry News

Weight Loss Market Trends in 2015 | WMI

When we say “wellness is the “new black,” we mean that, to a growing segment of American women, concern for healthy living is paramount. Wellness is...
By Julie Wolvek
Industry News

Wellness Lifestyle Marketing is the New Black | WMI

Spend in the Health & Wellness lifestyle sector is driving bigger market share each year. The booming, near-trillion dollar industry cuts across the...
By Kerri Krom

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