Stella Rising Blog

The Eco-Conscious Consumer | WMI

The Eco-Conscious woman has made a commitment to a wellness lifestyle and she’s passionate about brands that support causes that are important to...

Millennial Exercise Trends | WMI

More than any generation in recent history, Millennials are characterized by their interest in living a healthy lifestyle. We see it in falling...

Getting the Wellness Traveler on Board With Your Brand | WMI

Did your summer vacation plans include a yoga retreat, bicycle tour, or guided mountain hike? For wellness-minded consumers, the ability to...

Go Outside and Play | WMI

Summertime Outdoor Family Activities

Wear it Where? | WMI

The latest wearable technology innovations and their integration into fashion items mean that more brands will be expected to move into the tech and...

Natural Food Industry Takes Note of Consumer Desires | WMI

Last month, General Mills said it would be removing all artificial flavors and colors from its breakfast cereals and replacing them with spices and...

A Wellness Marketing Trend: Mood Enhancing Products | WMI

The wellness movement has spread from a focus on the body, with nutrition and exercise, to include mental health as part of overall wellbeing. Among...

Health at Your Fingertips | WMI

Improving Fitness Technologies are Changing the Marketplace Innovations in fitness technologies are changing the way consumers are managing their...

Opportunities in the Vitamin and Supplement Industry | WMI

Contrary to popular perception, interest in products for healthy aging isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger...