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Media

Digital

SEO Myths Dispelled

SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid...
By John Morabito / 07 Nov 2018
Media

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad,...
By Amanda Chomicz / 15 Oct 2018
Amazon

What Amazon Advertising Means for the Industry

In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed...
By Amanda Chomicz / 18 Sep 2018
Digital

What is E-A-T? Understanding Google's August 1st Algorithm Update

Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a...
By John Morabito / 05 Sep 2018
Digital

Infographic: Media Habits... What's Trending?

Nielsen's Total Audience Report Q1 2018 shed light on the most recent media habits of the consumer. Not surprisingly, we're spending more time...
By Amanda Chomicz / 14 Aug 2018
Get to Know WMI

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo / 02 Aug 2018
Digital

As Google Streamlines its Ad Products, Partners Gear Up for an Even Bigger Data Battle

Google is undergoing a major rebranding slated for mid-July, with an emphasis on major.  AdWords and DoubleClick have been Google’s flagship...
By Amanda Chomicz / 03 Jul 2018
Digital

Push Boundaries for Social Media Success

One of the first rules of content marketing is to look at what your audience responds to and give them more of it. Likes, clicks, shares, and...
By Marlea Clark / 28 May 2018
Digital

Infographic: Social Media and Privacy Concerns

The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41%...
By Marlea Clark / 23 Apr 2018
Media

Is Women’s Empowerment the Right Message for Your Brand?

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns,...
By Ann D'Adamo / 09 Apr 2018

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