Stella Rising Blog

Media

The Media Channel Decoder: Know What to Expect Before You Invest

Amidst 2025’s turbulence and uncertainty, client media dollars matter more than ever. It's critical for brands to understand what they are getting...
By Zafreen Zerilli & Mingming Xia
Media

Data-Driven Loyalty: How Prism Unlocks Hidden Growth in Your Customer Base

By now, we’re sure you’re buckled up: 2025 is certainly shaping up to be a year of economic twists and turns. With rising acquisition costs,...
By Chris Harris
Media

Navigating Uncertain Times (with Love)

What a Q1 it’s been! As I’ve been connecting with brand marketers and our own Stella media team over the past few weeks, the word “uncertainty”...
By Marlea Clark
Media

Stop Wasting Marketing Dollars: Leverage Analytics-Driven Budgeting Today

Marketing budgets are the lifeblood of your brand’s growth. Misallocating marketing funds can mean missing key opportunities and critical moments....
By Zafreen Zerilli
Media

The Future of Customer Acquisition: Harnessing Social Commerce for Brand Growth

Social media hasn’t just changed shopping—it has rewritten the rules entirely. With billions scrolling and engaging daily, social platforms are...
By Elizabeth McHugh
Media

How to Grow Market Share With a Commerce Everywhere Approach

In its simplest form, the role of advertising is to shape behaviors. Any marketing action, or advertising, seeks to increase the probability that...
By Amy Reynolds
Media

The Digital Halo Effect: Proving That DTC Spend Boosts Retail Revenue

Many brands, particularly those that started out with a DTC model, tend to view their media spend in a siloed way. When brands invest media...
By Zafreen Zerilli
Media

Guided by Culture, Connected to Consumers (Always): Stella Rising’s Key Shoptalk Takeaways

Our time at Shoptalk last month was packed with new insights as well as confirmation of trends we’ve been observing here at Stella. AI was...
By Marjorie Powers
Media

Navigating Retail Media: the Top Seven Platforms to Drive Brand Demand

Retail media is full of buzz and growing fast; it’s expected to grow nearly 30% in 2024 to reach $60M in omnichannel retail media spend this year....
By Katie Michowski

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