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Stella Rising Blog

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All About: Market Mix Models

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...
By Zafreen Zerilli
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Case Study: Connecting Awareness to Sales

A common client goal is brand awareness, but that often or always ladders up to a larger goal: revenue. Such was the case with a CPG client, who...
By Zafreen Zerilli
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Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing skyrocketed...
By Marjorie Powers
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The Essential Piece Missing from Your Data Foundation

There is an extremely important element, essential to healthy analytics, that most brands are not doing. The implementation of this strategy leads to
By Zafreen Zerilli
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Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...
By Elizabeth McHugh
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TV: A Surprisingly Strong Growth Channel for DTC Brands

Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as an advertising channel. Though many of those...
By Marjorie Powers
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Infographic: Data Privacy & Consumer Concerns

Today, users are thinking more about the information they’re willing to hand over to companies, and which ones they feel comfortable sharing it...
By Marlea Clark
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4 Trends We Caught During the Super Bowl Ads | Stella Rising

The Super Bowl has never been a competition that exists only on the field; participating advertisers are tasked with putting their brand—and...
By Marlea Clark
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Paid Search Strategy: A Smart Resolution for 2019

Advancements in machine-learning and AI capabilities can sometimes cause anxiety among marketers and brands who fear a lack of control. Cate French,...
By Cate French

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