Stella Rising Blog

Digital Marketing Trends: How We Spend Time with Media 2018 

In 2017, U.S. adults spent more than half their day—an average of 12 hours, 1 minute, engaging with media. In 2018, that number is expected to grow...

SEO Strategy: 4 Ways Consumers are Searching for Answers in 2018 

When you want information, what’s the first thing you do? Google it. Search is a powerful tool for information-hungry shoppers when they know what...

The Social Media Soapbox: Consumers and Call-Out Culture

Social media has made it easy for consumers to engage with the brands they love and helps build relationships that generate loyalty. But it’s also...

Pinterest’s 2018 Top Trends

Pinterest is part search engine, part social network, and, while it’s highly visual like Instagram, it offers much more than pretty pictures....

Thanksgiving 2017 Trend Outlook | WMI

Every family has their Thanksgiving traditions, but Americans also love to get creative when planning the biggest meal of the year. What we serve...

Infographic: Holiday 2017 Online and In Store Sales | WMI

Consumers are increasingly turning to online retailers for their holiday shopping needs—this year 42% of consumers will spend about half of their...

Infographic: The Secrets to Successful Email Marketing | WMI

It seems like everyone is inundated with email, yet, 61% of consumers say it’s their preferred method of brand contact. Researchers found that only...

Infographic: How Women Engage With Branded Content | WMI

Marketers know that a good story is the backbone of a successful marketing campaign. And when that story resonates with consumers, the connection is...

Women in 2017: You’ve Come A Long Way…But There’s Still Work to Be Done | WMI

Across America, women are feeling more confident about themselves and their futures than ever before—75% of women say they’re making progress toward...