Stella Rising Blog

The Social Media Soapbox: Consumers and Call-Out Culture

Social media has made it easy for consumers to engage with the brands they love and helps build relationships that generate loyalty. But it’s also...

Pinterest’s 2018 Top Trends

Pinterest is part search engine, part social network, and, while it’s highly visual like Instagram, it offers much more than pretty pictures....

Thanksgiving 2017 Trend Outlook | WMI

Every family has their Thanksgiving traditions, but Americans also love to get creative when planning the biggest meal of the year. What we serve...

Infographic: Holiday 2017 Online and In Store Sales | WMI

Consumers are increasingly turning to online retailers for their holiday shopping needs—this year 42% of consumers will spend about half of their...

Infographic: The Secrets to Successful Email Marketing | WMI

It seems like everyone is inundated with email, yet, 61% of consumers say it’s their preferred method of brand contact. Researchers found that only...

Infographic: How Women Engage With Branded Content | WMI

Marketers know that a good story is the backbone of a successful marketing campaign. And when that story resonates with consumers, the connection is...

Women in 2017: You’ve Come A Long Way…But There’s Still Work to Be Done | WMI

Across America, women are feeling more confident about themselves and their futures than ever before—75% of women say they’re making progress toward...

Marketing Strategy: Become One of America’s Favorite Brands | WMI

Amazon, Google, Hershey’s…what do these classics have in common? They’ve made the list of America’s favorite brands. In addition to offering quality...

Infographic: Who Is More Loyal to Brands? | WMI

With so many products to choose from, each competing on price, efficacy, and convenience, it can be a challenge for brands to retain consumers. Yet,...