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    Infographic: Who Is More Loyal to Brands? | WMI

    With so many products to choose from, each competing on price, efficacy, and convenience, it can be a challenge for brands to retain consumers. Yet,...
    By Ann D'Adamo / 14 Jun 2017
    Media

    Infographic: #NationalDoughnutDay on Social Media |WMI

    It's National Doughnut Day! Did you know the holiday was established by the Salvation Army in 1938 to raise money during the Great Depression to help...
    By Ann D'Adamo / 02 Jun 2017
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    Infographic: Millennial Dads Take On More Parenting Responsibility | WMI

    Millennial Dads are actively taking a hands-on role in caregiving. In fact, more than a quarter of Millennial Dads self identify as the primary...
    By Ann D'Adamo / 29 May 2017
    Media

    Infographic: How Americans Celebrate Memorial Day | WMI

    On Memorial Day, Americans salute the more than 42 million veterans who have served our country during war time and remember the 1.3 million men and...
    By Ann D'Adamo / 24 May 2017
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    Infographic: Meet the Micro Influencer | WMI

    Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names....
    By Ann D'Adamo / 19 May 2017
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    What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

    Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the right...
    By Kerri Krom / 26 Apr 2017
    Media

    Infographic: Is Cause Marketing Good For Brands? | WMI

     Increasingly, brands are aligning themselves with philanthropic organizations with the aim of "doing good." Corporate altruism can elevate a brand's...
    By Ann D'Adamo / 24 Apr 2017
    Media

    Infographic: How Women Use Social Media in 2017 | WMI

    Women are dominating social media and we have the stats to prove it! Research shows they check in more frequently, share more, and actively engage...
    By Ann D'Adamo / 21 Apr 2017
    Media

    The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

    In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...
    By Marjorie Powers / 14 Apr 2017

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