Showing Posts about: Media
Retail media is full of buzz and growing fast; it’s expected to grow nearly 30% in 2024 to reach $60...
A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Bet...
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MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they ...
Augmented Reality (AR) is one of the most exciting developments for beauty ecommerce brands. In the ...
A common client goal is brand awareness, but that often or always ladders up to a larger goal: reven...
Though the reaction to COVID-19 has played out differently across the U.S., last week was a true tur...
There is an extremely important element, essential to healthy analytics, that most brands are not do...
Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sale...
Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as...
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