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MEDIA

Media

Infographic: Media Habits... What's Trending?

Nielsen's Total Audience Report Q1 2018 shed light on the most recent media habits of the consumer. Not surprisingly, we're spending more time...
By Marlea Clark
Media

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Media

As Google Streamlines its Ad Products, Partners Gear Up for an Even Bigger Data Battle

Google is undergoing a major rebranding slated for mid-July, with an emphasis on major.  AdWords and DoubleClick have been Google’s flagship...
By Marlea Clark
Media

Push Boundaries for Social Media Success

One of the first rules of content marketing is to look at what your audience responds to and give them more of it. Likes, clicks, shares, and...
By Marlea Clark
Media

Infographic: Social Media and Privacy Concerns

The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41%...
By Marlea Clark
Media

The Brave New World of TV and What It Means for Advertisers

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and...
By Marlea Clark
Media

Is Women’s Empowerment the Right Message for Your Brand?

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns,...
By Ann D'Adamo
Media

Infographic: Where to Find Generation Z on Social Media

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143...
By Ann D'Adamo
Media

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all...
By Ann D'Adamo
Media

7 Questions You Should Ask Before Launching a Social Media Campaign

Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on...
By Ann D'Adamo

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