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    Paid Search Strategy: A Smart Resolution for 2019

    Advancements in machine-learning and AI capabilities can sometimes cause anxiety among marketers and brands who fear a lack of control. Cate French,...
    By Cate French / 09 Jan 2019
    Media

    SEO Myths Dispelled

    SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid...
    By John Morabito / 07 Nov 2018
    Media

    Affluent Consumers: Is Your Media Strategy Working?

    According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared...
    By Marlea Clark / 15 Oct 2018
    Media

    What Amazon Advertising Means for the Industry

    In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed to....
    By Marlea Clark / 18 Sep 2018
    Media

    What is E-A-T? Understanding Google's August 1st Algorithm Update

    Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a dramatic...
    By John Morabito / 05 Sep 2018
    Media

    Infographic: Media Habits... What's Trending?

    Nielsen's Total Audience Report Q1 2018 shed light on the most recent media habits of the consumer. Not surprisingly, we're spending more time with...
    By Marlea Clark / 14 Aug 2018
    Media

    What Makes Indie Brands Successful? An Interview with Andrea Van Dam

    At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
    By Ann D'Adamo / 02 Aug 2018
    Media

    As Google Streamlines its Ad Products, Partners Gear Up for an Even Bigger Data Battle

    Google is undergoing a major rebranding slated for mid-July, with an emphasis on major.  AdWords and DoubleClick have been Google’s flagship...
    By Marlea Clark / 03 Jul 2018
    Media

    Push Boundaries for Social Media Success

    One of the first rules of content marketing is to look at what your audience responds to and give them more of it. Likes, clicks, shares, and other...
    By Marlea Clark / 28 May 2018

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