Stella Rising Blog

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared...

What Amazon Advertising Means for the Industry

In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed to....

What is E-A-T? Understanding Google's August 1st Algorithm Update

Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a dramatic...

Infographic: Media Habits... What's Trending?

Nielsen's Total Audience Report Q1 2018 shed light on the most recent media habits of the consumer. Not surprisingly, we're spending more time with...

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...

As Google Streamlines its Ad Products, Partners Gear Up for an Even Bigger Data Battle

Google is undergoing a major rebranding slated for mid-July, with an emphasis on major. AdWords and DoubleClick have been Google’s flagship...

Push Boundaries for Social Media Success

One of the first rules of content marketing is to look at what your audience responds to and give them more of it. Likes, clicks, shares, and other...

Infographic: Social Media and Privacy Concerns

The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41% of...

The Brave New World of TV and What It Means for Advertisers

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand...