SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid out a few major SEO “myths” along with some options to pivot to instead.
Myth #1: Keyword Density MattersKeyword density refers to the number of times a given page mentions a certain word. In the past, SEO specialists would try to hit a certain percentage (usually around 3%) of keyword density on everything they produced. In reality, Google only needs to see the “target” keyword a few times to understand the page material.
What to Do Instead:Instead of using the phrase “natural makeup tips” fifty times, use semantically related keywords that Google expects to see in a quality piece of content on that subject. For example, Google would also look for keywords like “natural look makeup,” “natural makeup ideas,” and “all-natural look.”
Myth #2: Meta Keywords Help Page RankingNope! Meta keywords used to be a thing, but they no longer have any purpose or value in Google.
Here’s an example of a search for “what are parabens.” Using this data, it stands to reason that an informative piece of content in this category should be approximately 700 or so words long.
WorldoMeters has a tool that shows the number of blogs published to WordPress.com, which is just one of many blogging platforms. As of 10:39am today, over 2.5 million blogs have been published there.
Update: it is now 3:55pm and over 3.7 million blogs have been published.
SERP stands for Search Engine Result Page. Research should begin with examining the search intent of Page 1 SERP for a targeted search query. For example: