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Infographic: Holiday Shopping by the Numbers

05 Nov 2018 Amanda Chomicz
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in Retail, Fashion

HolidayShoppingByTheNumbers_Infographic

‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in the economy and 1 in 3 will have started their holiday shopping by the end of October. However, 6% don’t start their shopping until the week before Christmas, leaving marketers with some time to develop and implement new strategies based on consumers’ predicted shopping behaviors and larger-than-average budgets.

Here is a breakdown of what the expected consumer shopping and spending experience will look like this holiday season:

Omni-Channel Spending

Each consumer will spend the following, on average, per channel:

-Online: $1075

-In-store: $742

-Both: $1379

Black Friday vs. Cyber Monday

60% of consumers feel overwhelmed by Black Friday, yet 1 in 5 will start shopping on that holiday.

In contrast, just 27% of consumers feel overwhelmed by Cyber Monday. 

Gifting Habits? Oh, So Lavish 

Shoppers are expected to spend more than $800 of their holiday budget on gifts.

The Top 10 Gifts on the Shopping List:

1. Gift Cards

2. Apparel 

3. Toys

4. Technology

5. Jewelry

6. Video Games

7. Home

8. Beauty Supplies

9. Media

10. Sporting Goods 

Women's Marketing has a deep understanding of industry trends and what consumers want from brands. We have an extensive history of developing retail and e-commerce strategies across a multitude of categories. Interested in learning more insights on the holiday shopper? Reach out today!

Contact us today!

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