Sophisticated Insights. Smarter Strategy. Profitable Growth.
The numbers speak for themselves. In a marketplace reshaped by shifting consumer behaviors, rising acquisition costs, and signal loss from third-party data, advanced analytics is no longer a luxury—it’s the engine of profitable growth.
At Stella Rising, we turn complexity into clarity with a modern, modular analytics practice designed to help ambitious brands grow efficiently and intelligently. From audience strategy to performance optimization, our data science tools reveal where your highest value lies—and how to unlock it.
We harness the latest advancements in machine learning, AI, and automation to power smarter analytics and faster outcomes. By combining cutting-edge technology with human intelligence, we create operational efficiency, surface deeper insights faster, and get strategic actions into market sooner—so you don’t just learn more, you act quicker.
MMM-Backed Performance Intelligence Platform
Pulse is our analytics and insights platform. Through intuitive dashboards and visualizations, Pulse keeps performance transparent, actionable, and aligned with your KPIs. You can see, first-hand, how competitor activity, economic factors, and organic efforts are impacting your business. Backed by sophisticated marketing mix modeling, Pulse quantifies true media incrementality across channels—delivering a comprehensive, real-world view of performance to support smarter, scenario-based decision-making for our clients.
Predictive Forecasting & Growth Planning
Spark uses historical performance and media inputs to generate yield curves for growth scenarios, identify channel efficiencies, and set realistic targets for acquisition and retention. With Spark, your budgets become intelligent investments—tuned for performance and precision.
Determining the Proper
Channels for Your Plan
Halo integrates consumer consumption behavior and your brand's specific communication goals and tasks to provide a smarter media mix that aligns perfectly with your target audience. We ensure media mix and budget is optimized to drive the greatest unduplicated reach and frequency against your specific audience.
Customer Value &
Segmentation Modeling
Prism brings a first-party data lens to customer strategy. Using Lifetime Value (LTV) analysis, behavioral segmentation, and predictive modeling, Prism identifies your highest-value audiences and reveals where to focus your retention, upsell, and reactivation efforts.
Consumer Research & Marketplace Intelligence
While performance data tells us what is happening, research reveals the why behind behavior—empowering brands to act with greater empathy, relevance, and precision.
At Stella Rising, our research practice complements first-party data and analytics with a deep understanding of culture, consumer identity, beliefs, and marketplace context. We leverage both primary and secondary research to provide the insights necessary for smarter brand and media decisions.
Real-Time Insights
from Real Consumers
Our proprietary Glimmer community offers an always-on connection to over 40,000 real voices. Through this national panel, we conduct agile primary research—qualitative and quantitative—on emerging trends, brand awareness and health tracking, product sentiment, creative feedback, and shifting purchase behavior. Glimmer – the process powered with AI - helps brands stay aligned with the human side of their audience to make fast, informed decisions in an ever-changing landscape.
Tools That Power
Marketplace Clarity
To expand context beyond your customer data, we deploy a best-in-class suite of secondary research and planning tools, including: MRI/Simmons, Netbase, eMarketer, Spate, Google Trends, Nielsen, Pathmatics, Vivvix, and Mintel.
These tools help us decode market trends, cultural signals, competitive activity, and evolving consumer values—ensuring your strategy is rooted in relevance.
Real-Time Visibility. Deeper Insight. Actionable Results.
As media moves toward true omnichannel integration, timely, holistic insight is essential. Our dynamic, interactive reporting platform gives clients full visibility into campaign performance—and the agility to act fast.
Our fully customizable dashboard features:
- Real-time tracking of media spend and delivery across channels, targets, and timelines
- KPI performance, including impressions, engagement, video views, completions, and conversions
- Channel-specific deep dives (e.g., Social, Programmatic, Search, etc.)
- Campaign-level performance with drilldowns by geo, audience type, demographics, product category, creative, and more
- Integration of non-media metrics such as sales data and product information
- Benchmark comparisons and delivery efficiency tracking
- Curated insights and strategic recommendations directly within the dashboard
- Exportable formats for seamless reporting
This platform goes beyond reporting—delivering narrative clarity through expert interpretation and actionable recommendations. As your strategy scales, the dashboard evolves with it, adapting to new channels, goals, and priorities.
"You’ve taken something that is highly complex and made it transparent and easy to digest. You’re a great partner to our team."
-Chief Deputy Executive Director, Covered California
11%
ROAS improvement by media alignment
ROAS improvement yielded by budget optimization around key real estate events
YOY growth, following a strategy shaped by incrementality test
Why It Matters
The brands winning today—and tomorrow—are those who understand their customers deeply, act on data quickly, and invest where it counts. With Stella Rising, analytics becomes a growth engine: smarter strategy in, better outcomes out.
Connect with us to discuss how we can power your brand with savvier strategy.