Stella Rising Blog

Infographic: What Drives Online Purchase | WMI

Why Social Media is Magic for Brands | WMI

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Marketing to Women: How Do Affluent Consumers Shop? | WMI

Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In...

Social Media: How Consumers Use YouTube | WMI

Whether it's watching silly cat videos or learning to knit, Americans of all ages are on YouTube. Almost 75% of U.S. kids and teens spend between...

Facts About Generation Z Every Marketer Needs to Know | WMI

The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations...

Social Media & The Big Game | WMI

Although last year's Super Bowl didn't break any viewership records, it was still the third most-watched television program in U.S. history. In our...

Mobile First! How to Reach Connected Consumers | WMI

Whether they're online or in-store, consumers are more informed about the products they're buying than ever before and their expectations for a...

Social Media Links Consumers, Brands During Awards Season | WMI

“Who are you wearing?” The answer to the ubiquitous red carpet question can elevate a brand from virtually unknown to household name overnight. But...

Social Media: 10 Instagram Tips for Food Brands | WMI

A great meal is about more than the way it tastes—chefs strive for a beautiful presentation on the plate and restauranteurs frequently have a...