Stella Rising Blog

How Women's Marketing Innovates in Digital Media | WMI

In her role as Media Director, Digital Innovation Specialist at Women’s Marketing, Elissa Brown is responsible for integrating cutting-edge...

Social Media 101: Snapchat for Brands | WMI

Now that almost every brand is on Facebook, Twitter, and Instagram, Snapchat has become the go-to platform for engaging Millennial and Generation Z ...

Digital Marketing Strategies: Mobile Shopping | WMI

How Consumers Are Shopping for Fashion On Mobile

Digital Marketing Strategy | WMI

5 Ground Rules for Effective Mobile Video Ads As video consumption continues to evolve, consumers are shifting away from the confines of traditional...

What Do You Know About Marketing to Generation Z? | WMI

Everyone is talking about marketing to Millennials, but forward-thinking marketers have already moved on to their next customer—Generation Z. Take...

What Mom Really Wants for Mother's Day | WMI

She's the best mom ever and you want to get her something special for Mother's Day! Flowers? Candy? The latest iPhone? Nope. Mom wants something much...

Marketing to Diverse Families | WMI

Advertisers who are marketing to diverse families are winning all consumers. Why? Two-in-three Millennial consumers agree that they prefer to support...

Influencer Marketing: Best Practices for Brands | WMI

In the past year, influencer marketing has exploded. Marketers are tapping into the voices of bloggers, vloggers, and social media stars to amplify...

Inside Women's Marketing: Michelle LeWinter, SVP Market Development

Women's Marketing's SVP of Market Development, Michelle LeWinter was interviewed for the "Wednesday Wisdom" blog created by our friends and partners...