Stella Rising Blog

Digital Marketing Strategy | WMI

5 Ground Rules for Effective Mobile Video Ads As video consumption continues to evolve, consumers are shifting away from the confines of traditional...

What Do You Know About Marketing to Generation Z? | WMI

Everyone is talking about marketing to Millennials, but forward-thinking marketers have already moved on to their next customer—Generation Z. Take...

What Mom Really Wants for Mother's Day | WMI

She's the best mom ever and you want to get her something special for Mother's Day! Flowers? Candy? The latest iPhone? Nope. Mom wants something much...

Marketing to Diverse Families | WMI

Advertisers who are marketing to diverse families are winning all consumers. Why? Two-in-three Millennial consumers agree that they prefer to support...

Influencer Marketing: Best Practices for Brands | WMI

In the past year, influencer marketing has exploded. Marketers are tapping into the voices of bloggers, vloggers, and social media stars to amplify...

Inside Women's Marketing: Michelle LeWinter, SVP Market Development

Women's Marketing's SVP of Market Development, Michelle LeWinter was interviewed for the "Wednesday Wisdom" blog created by our friends and partners...

How To Create Amazing Native Ad Content | WMI

Want to know how to create amazing native advertising or custom content? Follow these five guidelines!

Expert Advice for Powerful Creative | WMI

Neil Kraft, CEO of KraftWorks, a creative agency based in SoHo, has always taken a bold approach to advertising. Early in his career as the SVP of...

Facebook: Social Media Stats and Best Practices | WMI

Although Facebook's explosive growth shows some signs of slowing down, it continues to be the largest social networking platform in America and is...