Stella Rising Blog

How To Create Amazing Native Ad Content | WMI

Want to know how to create amazing native advertising or custom content? Follow these five guidelines!

Expert Advice for Powerful Creative | WMI

Neil Kraft, CEO of KraftWorks, a creative agency based in SoHo, has always taken a bold approach to advertising. Early in his career as the SVP of...

Facebook: Social Media Stats and Best Practices | WMI

Although Facebook's explosive growth shows some signs of slowing down, it continues to be the largest social networking platform in America and is...

15 Things You Must Know About Mobile | WMI

If you find yourself reaching for your phone every few minutes, you’re not alone. Researchers found that the average person looks at his or her phone...

How Smartphones Affect the Shoppers Path to Purchase | WMI

Smartphones have made it incredibly easy for consumers to discover and research products, anytime, anywhere. In fact, Google data reveals that mobile...

Virtual Reality and Fashion Brands | WMI

Fashion brands may trade in blouses, handbags, and shoes, but their real currency is the illusion of exclusivity—access to a carefully cultivated...

How Digital Ads are Part of a Marketing Strategy | WMI

Once upon a time advertisers believed that video was simply a way to raise brand awareness. But marketers discovered that video marketing both...

Ratings, Cross-Screen & Programmatic | WMI

It seems remarkable, but in 1975, 57% of American homes had just a single TV. Families gathered around to watch prime-time shows like The Bionic...

Social Media and the Academy Awards | WMI

The Academy Awards offer an opportunity for brands to get active on social media. But all the glitz and glamour doesn't begin and end with red-carpet...