Stella Rising Blog

Ratings, Cross-Screen & Programmatic | WMI

It seems remarkable, but in 1975, 57% of American homes had just a single TV. Families gathered around to watch prime-time shows like The Bionic...

Social Media and the Academy Awards | WMI

The Academy Awards offer an opportunity for brands to get active on social media. But all the glitz and glamour doesn't begin and end with red-carpet...

15 Mind-Blowing Stats About the Big Game | WMI

The Broncos did it again! While it wasn’t the closest-scoring game in Super Bowl history, we did learn one thing: a solid and consistent defense...

Quiz: How Much Do You Know About Millennials | WMI

They're your target consumer, but how much do you actually know about Millennials? Take our quiz and find out!

New Guidelines for Native Advertising | WMI

On December 22, 2015, the Federal Trade Commission issued tougher guidelines on native advertising to ensure that publishers, advertisers, and brands...

Challenges at Retail | WMI

During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but...

Consumers Don’t Waffle on Breakfast for Dinner Trend | WMI

We have brunch, a mashup of breakfast and lunch, so why not “brinner.” a.k.a., “breakfast for dinner”? According to new research, the majority of...

Psychographics: Creating Buyer Personas | WMI

In 2015 we heard a lot about Millennials and the millennial buying power. Marketers called them “enigmatic” and questioned their brand loyalty, yet...

Beyond 2016: The Future of Beauty | WMI

Everyone is talking about the hot beauty trends for 2016, but we’re looking a little farther into the future. Beauty industry analysts have...