Stella Rising Blog

Meet Generation Z: Part 2 - The Influencers | WMI

Yesterday we took a dive into the first all-digital generation and learned how the rapid pace of change has influenced their global worldview. Today,...

Meet Generation Z: Part 1 – The Digital Generation | WMI

Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later,...

His, Hers and Ours: Gender Neutral Fashion | WMI

Department stores may soon have a bit of a problem—instead of clothing created specifically for “men” and “women,” brands are designing apparel that...

Millennial Moms Prioritize Healthy Foods | WMI

Not long ago, kids opened their lunch boxes to find bologna sandwiches and cream-filled snack cakes. But today’s Millennial moms are selecting...

Lipstick Beauty Marketing Trends 2015 | WMI

Whether they choose classic red or baby pink, women are giving lip service to lip products. In fact, lip color is the most frequently discussed color...

Creative Video Advertising: Three Things to Know | WMI

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your...

Talking Turkey| WMI

If you watch Google search trends (like we do!) you’ll start to see searches for Thanksgiving-related recipes starting to spike. Last year, more...

Millennial Fashion Consumer Infographic | WMI

Millennial women are setting the pace in fashion. They’re the trendsetters and the influencers. How do Millennial women shop? How much do they spend?...

Cold and Flu Season for OTC and Wellness Brands | WMI

As cold and flu season approaches, many Americans will be making a trip to their local drugstore for an ounce of prevention— or a pound of cure....