Stella Rising Blog

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...

6 Black Friday Ideas To Drive Sales

Black Friday is quickly approaching and retailers are gearing up for a busy holiday season. Analysts are predicting that sales will increase a solid...

Best Tressed - Hair Care Industry Trends | WMI

If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair texture...

The Powerful Influence of Latina Millennials | WMI

With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted of all Hispanic market segments. She is an...

4 Reasons Indie Beauty Brands Are Hot | WMI

Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. According to an investment firm brief on the...

Meet Generation Z: Part 2 - The Influencers | WMI

Yesterday we took a dive into the first all-digital generation and learned how the rapid pace of change has influenced their global worldview. Today,...

Meet Generation Z: Part 1 – The Digital Generation | WMI

Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later,...

His, Hers and Ours: Gender Neutral Fashion | WMI

Department stores may soon have a bit of a problem—instead of clothing created specifically for “men” and “women,” brands are designing apparel that...

Millennial Moms Prioritize Healthy Foods | WMI

Not long ago, kids opened their lunch boxes to find bologna sandwiches and cream-filled snack cakes. But today’s Millennial moms are selecting...