Stella Rising Blog

Hispanics and Health: The Facts | WMI

While Hispanic Americans have a variety of motivations and interests, researchers have found that living a healthy lifestyle is a common theme and a...

2016 Media and Marketing Predictions | WMI

It seems as though it was only yesterday that we were making our media predictions for 2015. We said that social and mobile would explode, we told...

Food Fatigue Offers Opportunity for Brands | WMI

“Mom, what’s for dinner?” This question is asked every single day in households across America. And for many women, the answer is strikingly similar...

Closet Confidential - Apparel Industry Trends | WMI

Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends. From...

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...

6 Black Friday Ideas To Drive Sales

Black Friday is quickly approaching and retailers are gearing up for a busy holiday season. Analysts are predicting that sales will increase a solid...

Best Tressed - Hair Care Industry Trends | WMI

If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair texture...

The Powerful Influence of Latina Millennials | WMI

With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted of all Hispanic market segments. She is an...

4 Reasons Indie Beauty Brands Are Hot | WMI

Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. According to an investment firm brief on the...