Consumers have been given a voice…and they expect it to be heard. A recent survey found that 67% of consumers frequently seek recommendations from family and friends when considering a purchase. Increasingly, their opinions are a critical factor in their decision to push the buy button. Our infographic illustrates the power of positive reviews for brands and the important role they play on the path to purchase. Are consumers giving your brand the love it deserves? Contact Women’s Marketing to learn how our strategic media and marketing services can earn your brand a thumbs up.