Stella Rising Blog

Challenges at Retail | WMI

During the recession, Americans severely cut back on discretionary spending. Fast forward eight years, the economy has largely recovered, but...

Consumers Don’t Waffle on Breakfast for Dinner Trend | WMI

We have brunch, a mashup of breakfast and lunch, so why not “brinner.” a.k.a., “breakfast for dinner”? According to new research, the majority of...

Psychographics: Creating Buyer Personas | WMI

In 2015 we heard a lot about Millennials and the millennial buying power. Marketers called them “enigmatic” and questioned their brand loyalty, yet...

Beyond 2016: The Future of Beauty | WMI

Everyone is talking about the hot beauty trends for 2016, but we’re looking a little farther into the future. Beauty industry analysts have...

How Social Media Affects Female Shopping Behavior | WMI

If marketers have one goal, it’s to reach consumers at the moments that most influence their decisions. Historically, those touchpoints were...

Fashion Trends 2016 | WMI

The term “opposites attract” is never more apt than when discussing fashion—from mixing couture with fast fashion to athletic-inspired evening wear,...

Infographic: Reviews…Path to Purchase | WMI

Consumers have been given a voice…and they expect it to be heard. A recent survey found that 67% of consumers frequently seek recommendations from...

Trends in Health and Wellness 2016 | WMI

In 2014, Women’s Marketing partnered with Rodale to research the emerging consumer wellness trend. Based on our findings, we predicted that the...

Beauty Trends 2016 | WMI

A recent survey found that 82% of women believe social media drives the definition of beauty. This is incredibly powerful. It represents a dramatic...