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Smartphones have made it incredibly easy for consumers to discover and research products, anytime, a...

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Fashion brands may trade in blouses, handbags, and shoes, but their real currency is the illusion of...

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Once upon a time advertisers believed that video was simply a way to raise brand awareness. But mark...

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It seems remarkable, but in 1975, 57% of American homes had just a single TV. Families gathered arou...

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The Academy Awards offer an opportunity for brands to get active on social media. But all the glitz ...

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The Broncos did it again! While it wasn’t the closest-scoring game in Super Bowl history, we did lea...

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They're your target consumer, but how much do you actually know about Millennials? Take our quiz and...

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On December 22, 2015, the Federal Trade Commission issued tougher guidelines on native advertising t...

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During the recession, Americans severely cut back on discretionary spending. Fast forward eight year...

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