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How Smartphones Affect the Shoppers Path to Purchase | WMI

09 Mar 2016 Ann D'Adamo

in Media, Digital


Smartphones have made it incredibly easy for consumers to discover and research products, anytime, anywhere. In fact, Google data reveals that mobile shopping-related searches increased 120% in the past year! Although they're increasingly using their smartphones for research, most consumers still prefer to shop in-store. But that's slowly starting to change. Generation Z consumers are shopping on mobile at four times the rate of Boomers. Here, Women's Marketing takes a look at the changing attitudes toward mobile shopping.

Is your brand reaching female consumers on mobile? If not, it's time to learn how Women's Marketing can help your brand to develop a digital marketing strategy that engages women at every step on their path to purchase.


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