Smartphones have made it incredibly easy for consumers to discover and research products, anytime, anywhere. In fact, Google data reveals that mobile shopping-related searches increased 120% in the past year! Although they're increasingly using their smartphones for research, most consumers still prefer to shop in-store. But that's slowly starting to change. Generation Z consumers are shopping on mobile at four times the rate of Boomers. Here, Women's Marketing takes a look at the changing attitudes toward mobile shopping.
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