Stella Rising Blog

Amazon's Exit from Google Shopping: What It Really Means for Brands

A conversation with Candace Deede, VP Retail Media, and Jessica Ortiz, VP SEM. Amazon's sudden withdrawal from Google Shopping auctions is deeply...

Meta's Incremental Attribution: Is It Worth The Buzz?

Coke or Pepsi? NSYNC or Backstreet Boys? Pineapple on pizza? Some debates will live on forever. For digital marketers, the Meta attribution...

Why Smart Brands Double Down on Media During Economic Uncertainty

While consumer sentiment rose slightly in July, it remains far below the December peak—Americans feel the ongoing economic anxiety. Mix in...

Guide to Generative Engine Optimization (GEO)

Search isn’t dying—it’s evolving. We’re not in a Google-only world anymore. Discovery now happens across a growing web of platforms: TikTok,...

TikTok Rolls Out Creator Search Insights for SEO: Here’s Why It Matters for Your Brand

TikTok is not just a social platform anymore. It’s a search engine, and it’s getting smarter by the day. With the release of Creator Search...

Google Marketing Live 2025: Our Take On the Future of Ads

Amidst a deluge of all kinds of news, Google announced a seismic shift in the future of digital advertising at their recent Google Marketing Live...

The Future of Search: Discovery Isn't Linear Anymore—And Neither Is Search

Originally posted in MediaPost. See it here. MediaPost, thank you for having us! Search isn’t dead—it’s just moved. We’re not in a Google-only...

Winning Prime Day Amid Price Pressures

It's been a challenging economic moment this spring, with consumer confidence hitting near-record lows. Though 38% of consumers say they'll cut...

Profit-Driven Marketing: Why Smarter Growth Starts with the Bottom Line

For years, marketers have rallied around familiar performance metrics: ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CVR (Conversion...