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Digital
Using AI to Improve Paid Search Performance
Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused on the ideal balance of human touch and machine...
By
Michelle Cruz
/ 15 Nov 2023
Digital
Understanding Media Incrementality: A Data-Driven Approach to Marketing Success
Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter our new cookieless landscape and winning via...
By
Zafreen Zerilli
/ 20 Sep 2023
Infographic
Infographic | Feeling Behind: The Gen Z Update 2023
In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their purchases, and their actions. Brands can help...
By
Elizabeth McHugh
/ 07 Sep 2023
Amazon
Infographic | Prime Day Consumer Insights 2023
How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more during Prime Day 2023 than in 2022—and the...
By
Michael Hizny
/ 28 Jul 2023
Media
Navigating the New Digital: How to Win When DTC is Expensive and the Cookiepocalypse Looms
A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Between platform restrictions, cookie...
By
Anthony Vespucci & Amanda Zajac
/ 23 Jun 2023
Health & Wellness
Infographic | 2023 Wellness Consumers
When speaking with our Glimmer community, we hear a consumer passion and excitement for wellness—in its myriad forms—and that they want more from...
By
Elizabeth McHugh
/ 06 Jun 2023
Beauty
Infographic | A Broad Look at Beauty: 2023 Consumer Report
Seven out of 10 shoppers who reduced spending due to inflation said they were notcutting back on beauty. Consumers used beauty to escape COVID...
By
Elizabeth McHugh
/ 08 May 2023
Social Media
It’s Time to Get to Know Lemon8
#HelloLemon8. Described as the love child of powerhouse platforms Instagram and Pinterest, Lemon8 is a Gen-Z targeted, influencer-inspired social...
By
Kayla Giacobbe and Hallie Brewster
/ 05 May 2023
Amazon
Prime Day 2023: The Preparation Starts Now
PRIME DAY 2022: A REMINDER ON WHAT HAPPENED Despite last year’s concerns around inflation, Prime Day 2022 was Amazon’s biggest to date. The...
By
Michael Hizny
/ 27 Apr 2023
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