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Stella Rising Blog


Using AI to Improve Paid Search Performance

Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused on the ideal balance of human touch and machine...
By Michelle Cruz

Understanding Media Incrementality: A Data-Driven Approach to Marketing Success

Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter our new cookieless landscape and winning via...
By Zafreen Zerilli

Infographic | Feeling Behind: The Gen Z Update 2023

In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their purchases, and their actions. Brands can help...
By Elizabeth McHugh

Infographic | Prime Day Consumer Insights 2023

How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more during Prime Day 2023 than in 2022—and the...
By Michael Hizny

Navigating the New Digital: How to Win When DTC is Expensive and the Cookiepocalypse Looms

A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Between platform restrictions, cookie...
By Anthony Vespucci & Amanda Zajac
Health & Wellness

Infographic | 2023 Wellness Consumers

When speaking with our Glimmer community, we hear a consumer passion and excitement for wellness—in its myriad forms—and that they want more from...
By Elizabeth McHugh

Infographic | A Broad Look at Beauty: 2023 Consumer Report

Seven out of 10 shoppers who reduced spending due to inflation said they were notcutting back on beauty. Consumers used beauty to escape COVID...
By Elizabeth McHugh
Social Media

It’s Time to Get to Know Lemon8

#HelloLemon8. Described as the love child of powerhouse platforms Instagram and Pinterest, Lemon8 is a Gen-Z targeted, influencer-inspired social...
By Kayla Giacobbe and Hallie Brewster

Prime Day 2023: The Preparation Starts Now

PRIME DAY 2022: A REMINDER ON WHAT HAPPENED Despite last year’s concerns around inflation, Prime Day 2022 was Amazon’s biggest to date. The...
By Michael Hizny

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