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Stella Rising Blog

Social Media

Supercharge TikTok Ads with TikTok Audience Insights

TikTok is a gold mine for advertisers looking for content ideas, ad inspiration, and the latest trending conversations. With the addition of ...
By Andrew Halfman
Retail

Infographic | Retail Media: Meeting Consumers Where They Shop

Retail media continues to evolve and expand, offering brands a closer relationship with retailers along with opportunities to reach a large,...
By Candace Deede
SEM

Cyber Five Recap: Holiday Shopping Is Going Strong

We’ve made it through the biggest shopping weekend of the year, so what can we learn from consumer behaviors during the Cyber Five? And how can...
By Danielle Martinez
SEM

Paid Search Holiday Planning Guide 2022

Now that we’ve made it through Black Friday and Cyber Monday, we have some great insights to help ensure you are pulling all possible levers to drive...
By Danielle Martinez
Strategy

2022 Holiday Spending Trends

As the 2022 holiday shopping season kicks into high gear, spending predictions are all over the map. Consumers are struggling with inflation, a shaky...
By Marlea Clark
SEO

Why Brands Should Care About Trust—and How Content Marketers Can Optimize for It

At the 2022 Content Marketing World Conference in Cleveland, Ohio, the innovation and incredible thought put into the work of so many SEOs, content...
By Jacqueline Pascucci
Health & Wellness

Infographic | Living Well: How Consumers (and Brands!) Are Prioritizing Wellness

As the wellness market continues to grow at a steady pace, how are consumers spending when it comes to products and services that enhance their...
By Marlea Clark
Retail

Infographic | Retail: Q4 2022 Expectations

What will Q4 2022 bring for retailers—and consumers? Last week, FedEx signaled a downbeat forecast, falling short of revenue expectations and...
By Elizabeth McHugh
Strategy

Stella Intelligence: Gen Z Report Part III | Future Outlook

For our first post in this new series on Gen Z, we unveiled new research on shopping habits in the beauty, personal care, and food and beverage...
By Elizabeth McHugh

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