Stella Rising Blog

Staying Profitable on Amazon During the Age of Tariffs: A Guide for Brands

The threat of new or expanded tariffs has Amazon sellers facing mounting pressure to protect their margins. With cross-border manufacturing,...

Influencer Marketing: Key Trends and Insights To Consider in 2025

Influencer partnerships have become an increasingly effective marketing tool. What began as brands cautiously partnering with social media...

Navigating Uncertain Times (with Love)

What a Q1 it’s been! As I’ve been connecting with brand marketers and our own Stella media team over the past few weeks, the word “uncertainty”...

Stop Wasting Marketing Dollars: Leverage Analytics-Driven Budgeting Today

Marketing budgets are the lifeblood of your brand’s growth. Misallocating marketing funds can mean missing key opportunities and critical moments....

The Future of Customer Acquisition: Harnessing Social Commerce for Brand Growth

Social media hasn’t just changed shopping—it has rewritten the rules entirely. With billions scrolling and engaging daily, social platforms are...

Is TikTok Advertising Getting Easier? Understanding TikTok’s New Generative AI Offering

TikTok has launched a new AI-powered tool, called Smart+, which internal testing indicates can improve ROAS by 52%. Smart+ automates various tasks...

Holiday 2024 Unwrapped: Expectations and Connection Strategies

It’s a supercharged moment in the U.S.—and it’s coming off a year in which consumer sentiment has been mixed. Even so, consumer confidence has...

Infographic | Generational Vibes

Decoding Gen Z, Millennials, and Gen X 2024 is a “vibes-shift” moment, where consumer feelings and moods seem to outweigh specific facts or data...

Infographic | Navigating Healthcare Report

U.S. healthcare spending increased to $4.8T in 2023, growing at a rate of 7.5%. Healthcare spending is increasing—and costs are too—but the...