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Stella Rising Blog

Paid Search

The Bot Wars and Why It’s (Really) Time to Level Up Your Brand’s Bing Advertising

ChatGPT, the first AI chatbot accessible to the public, shocks and amazes its users by answering a wide range of questions using natural language...
By Jessica Ortiz & Bjorn Hansen
Amazon

Growth Opportunities on Amazon

Grow Your Business With The Growth Opportunities Tool On Amazon Amazon’s Seller Central has a tool that many may not know about or utilize: the...
By Jackie Fisher
Social Media

The Complete Guide to Creator Partnerships in Meta

Despite the layoffs and drop in stock price, Meta remains one of the world’s most-used social apps. But that doesn’t mean Meta isn’t constantly...
By Abbey Troyer
Amazon

Stronger Amazon Strategy: How To Maximize New-To-Brand

Are you looking to level up your Amazon advertising tactics? One key metric to focus on is your “new-to-brand” (NTB) percentage. First, it is...
By Natalie Church
Digital

Opening Pandora's Bot

The chances are that you’ve heard about ChatGPT, the general-purpose chatbot prototype that has taken the world by storm over the last few months....
By Brandon Heagle
Social Media

Beauty Brands: Five Ideas for Meta Ads Success

Beauty is (still) booming: in 2022, total beauty sales rose 11% YoY. And though the growth rate might slow in 2023, ecommerce beauty sales are...
By Andrew Halfman
Social Media

Supercharge TikTok Ads with TikTok Audience Insights

TikTok is a gold mine for advertisers looking for content ideas, ad inspiration, and the latest trending conversations. With the addition of ...
By Andrew Halfman
Retail

Infographic | Retail Media: Meeting Consumers Where They Shop

Retail media continues to evolve and expand, offering brands a closer relationship with retailers along with opportunities to reach a large,...
By Candace Deede
SEM

Cyber Five Recap: Holiday Shopping Is Going Strong

We’ve made it through the biggest shopping weekend of the year, so what can we learn from consumer behaviors during the Cyber Five? And how can...
By Danielle Martinez

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