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Stella Rising Blog

Strategy

Stella Intelligence: The Gen Z Report Part I | Shopping Habits

Welcome to our 2022 blog series on Gen Z, a three-part look at the second-youngest generation, powered by our new, proprietary research on their...
By Elizabeth McHugh
SEO

Backlinks and Beyond, Part 1: Off-Page SEO For Authority-Building

It should come as no surprise that 93% of online experiences begin with a search engine. But did you know that the concept of authority is an...
By Danielle Lachance-Butler
SEM

Google’s Visual Makeover is Coming: What it Means for Your Brand

While Google is constantly rolling out new innovations to provide a richer consumer experience, the search giant will soon implement the greatest...
By Jessica Ortiz
Retail

What Google Can Do for Your Brand: Assessing the Current Moment

Let’s face it. The road ahead for businesses in 2022 is filled with challenges. Consider this: From eMarketer’s new report, The Era of Uncertainty: ...
By Bjorn Hansen
Food & Beverage

Snacking Behaviors: Five Trends and an Appetizing Future

FIVE TRENDS IN SNACKING Much is going on in the snack space. As 69% of consumers agree that anything can be considered a snack, it is hard to...
By Elizabeth McHugh
Beauty

Infographic | The Clean Beauty Boost

What’s next for clean beauty? Since our last clean beauty update, consumer interest in ingredients has spiked, mainly for two reasons: consumers...
By Elizabeth McHugh
Digital

Five Creative Ecommerce Tips for Facebook Ads

Facebook advertising is tough to begin with; iOS14 and ever-evolving consumers have made successfully running ads on Facebook and Instagram even more...
By Andrew Halfman
SEO

E-A-T: The Key Ingredient Beauty Brands Need for Healthy SEO

“You are what you eat.” It’s a pithy phrase you’ve likely heard countless times from doctors, nutritionists, and the like. But in recent years,...
By Danielle LaChance-Butler
Digital

Social Commerce: An Introduction

Remember when inputting credit card information online made us all paranoid about data theft? If you’re like most people, you have made hundreds of...
By Andrew Halfman

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