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| | 1 MIN READ

In this infographic, we peel back the wrapper on what’s happening in the U.S. snack market. While th...

| | 7 MIN READ

Retail media is full of buzz and growing fast; it’s expected to grow nearly 30% in 2024 to reach $60...

| | 2 MIN READ

At Stella Rising, we constantly turn to data science to measure the impact of upper funnel tactics s...

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In a digital landscape saturated with curated content and filtered narratives, BeReal's recent decis...

| | 3 MIN READ

SEO FOR FITNESS BRANDS: LIFT YOUR FITNESS WEBSITE TO THE TOP For the fitness industry, the search la...

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Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused o...

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Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter ...

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In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their...

| | 2 MIN READ

How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more ...

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