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Using AI in effective marketing strategies is not new; at Stella Rising, we have long been focused o...
Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter ...
In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their...
How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more ...
A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Bet...
When speaking with our Glimmer community, we hear a consumer passion and excitement for wellness—in ...
Seven out of 10 shoppers who reduced spending due to inflation said they were not cutting back on be...
#HelloLemon8. Described as the love child of powerhouse platforms Instagram and Pinterest, Lemon8 is...
PRIME DAY 2022: A REMINDER ON WHAT HAPPENED Despite last year’s concerns around inflation, Prime Day...
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