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Beauty

Beauty

Infographic: Click-to-Purchase Beauty

Brick-and-mortar shopping is still very much a thing, but online has quickly become a trusted destination for beauty consumers. 
By Amanda Chomicz
Amazon

Infographic: The Amazon Beauty Experience

  Women still love to shop in-store at a variety of retailers, but Amazon has quickly become a core element in the entire beauty shopping...
By Amanda Chomicz
Beauty

Amazon Strategy: What Beauty Brands Need to Know

It was obvious from the start of our second annual Stella Growth Forum, held recently in New York, that every beauty brand needs an Amazon...
By Amanda Chomicz
Retail

Infographic: Holiday Shopping by the Numbers

‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in...
By Amanda Chomicz
Retail

Infographic: The Clean Beauty Consumer

50% of consumers report buying more natural products than they did last year, but the meaning of “natural” is constantly being...
By Amanda Chomicz
Food & Beverage

Marketing Strategy: 3 Elements Every CBD Brand Needs to Succeed

CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories...
By Amanda Chomicz
Health & Wellness

The Beauty Consumer: Face Mask Feelings

With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram....
By Amanda Chomicz
Health & Wellness

Sun Care: Opportunities for Marketing Year-Round

Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during...
By Amanda Chomicz
Health & Wellness

Body Care: What's Trending Head to Toe?

In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched,...
By Amanda Chomicz
Retail

3 Tactics to Learn from Sephora’s Winning Beauty Loyalty Program

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-engaged members as core ambassadors for the...
By Amanda Chomicz

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