<img src="http://www.central-core-7.com/54940.png" style="display:none;">

Beauty

Retail

Infographic: Holiday Shopping by the Numbers

‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in...
By Amanda Chomicz
Retail

Infographic: The Clean Beauty Consumer

50% of consumers report buying more natural products than they did last year, but the meaning of “natural” is constantly being...
By Amanda Chomicz
Food & Beverage

Marketing Strategy: 3 Elements Every CBD Brand Needs to Succeed

CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories...
By Amanda Chomicz
Health & Wellness

The Beauty Consumer: Face Mask Feelings

With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram....
By Amanda Chomicz
Health & Wellness

Sun Care: Opportunities for Marketing Year-Round

Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during...
By Amanda Chomicz
Health & Wellness

Body Care: What's Trending Head to Toe?

In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched,...
By Amanda Chomicz
Retail

3 Tactics to Learn from Sephora’s Winning Beauty Loyalty Program

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-engaged members as core ambassadors for the...
By Amanda Chomicz
Get to Know WMI

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Digital

Infographic: Smartphones Power Up the E-Comm Mom

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.
By Amanda Chomicz
Digital

Infographic: Understanding the Beauty Consumer 2018

Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69% say they sometimes feel overwhelmed by the...
By Marlea Clark

SIGN UP
FOR OUR
NEWSLETTER

STELLA
IN THE NEWS

Buzz

WHITEPAPERS
& RESEARCH

Discover