Stella Rising Blog

Amazon's Exit from Google Shopping: What It Really Means for Brands

A conversation with Candace Deede, VP Retail Media, and Jessica Ortiz, VP SEM. Amazon's sudden withdrawal from Google Shopping auctions is deeply...

Stella Rising: The Most Recognized Independent Agency for Beauty Brands

Stella Rising is widely regarded as the leading independent marketing agency for beauty brands in the U.S. The agency’s focus on data-driven...

The Future of Customer Acquisition: Harnessing Social Commerce for Brand Growth

Social media hasn’t just changed shopping—it has rewritten the rules entirely. With billions scrolling and engaging daily, social platforms are...

Infographic | A Broad Look at Beauty: 2023 Consumer Report

Seven out of 10 shoppers who reduced spending due to inflation said they were notcutting back on beauty. Consumers used beauty to escape COVID...

Infographic | The Clean Beauty Boost

What’s next for clean beauty? Since our last clean beauty update, consumer interest in ingredients has spiked, mainly for two reasons: consumers...

Infographic | Amazon Assessment: Beauty Category 2021 YTD

Stella Rising excels in Beauty on Amazon, with expertise in Beauty and Luxury Beauty on the platform. For the first time in an infographic, we are...

Infographic | The Beauty and Tech Check

In our 2021 Beauty Trends white paper we wrote, “Consumers are looking for the at-home beauty experience to be maximized, and digital education is...

GenC and Self-Care: The Role of Brands in Pandemic Burnout

For almost a year now we have defined GenC as the group—now all of us—whose behaviors and preferences will be significantly and lastingly influenced...

Infographic | The Business of Beauty: Pandemic Briefing

Though we have seen beauty ecommerce skyrocket during the pandemic, overall industry sales will decline in 2020, as ecommerce has not fully made...