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Beauty

Beauty

New Research Backs Up the Boom in Beauty Influence

The rise of influencer marketing at once delighted and flummoxed CMOs. The lure of incredible visibility, a fresh form of persuasion, and engaging...
By Rich Zeldes
Beauty

Infographic: 2019 Clean Beauty Update

The definition of clean beauty is a moving target, so we conducted new research to clarify how female shoppers perceive it. Active participants in...
By Elizabeth Timmis
Beauty

Lush UK "Switches Up" Social Media

Lush, a British cosmetics brand known for ethical products and colorful bath bombs, surprised the digital world last week with its decision to ...
By Elizabeth Timmis
Beauty

Infographic: What's Happening with Hair Color?

Our latest infographic sheds light on how younger generations of women are changing the hair color industry. Though concerns with at-home hair...
By Elizabeth Timmis
Beauty

Big Box Beauty Battle— Walmart vs. Target

We asked women on Glimmer, our influencer network, about how and where they shop for beauty, and found that 51% learn about new beauty and...
By Marlea Clark
Beauty

Infographic: Ulta vs. Sephora Path-to-Purchase

Despite endless disruption at retail, in-store beauty shopping isn't going away anytime soon. Knowing that the omnichannel beauty consumer is...
By Marlea Clark
Beauty

Infographic: Click-to-Purchase Beauty

Brick-and-mortar shopping is still very much a thing, but online has quickly become a trusted destination for beauty consumers. 
By Marlea Clark
Beauty

Infographic: The Amazon Beauty Experience

  Women still love to shop in-store at a variety of retailers, but Amazon has quickly become a core element in the entire beauty shopping...
By Marlea Clark
Beauty

Amazon Strategy: What Beauty Brands Need to Know

It was obvious from the start of our second annual Stella Growth Forum, held recently in New York, that every beauty brand needs an Amazon...
By Marlea Clark
Fashion

Infographic: Holiday Shopping by the Numbers

‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in...
By Marlea Clark

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