<img src="http://www.central-core-7.com/54940.png" style="display:none;">

Beauty

Beauty

Infographic: The Clean Beauty Consumer

50% of consumers report buying more natural products than they did last year, but the meaning of “natural” is constantly being...
By Marlea Clark
Beauty

CBD Marketing Strategy: 3 Marketing Tactics CBD Brands Need to Succeed

CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories...
By Marlea Clark
Beauty

The Beauty Consumer: Face Mask Feelings

With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram....
By Marlea Clark
Beauty

Sun Care: Opportunities for Marketing Year-Round

Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during...
By Marlea Clark
Beauty

Body Care: What's Trending Head to Toe?

In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched,...
By Marlea Clark
Beauty

3 Tactics to Learn from Sephora’s Winning Beauty Loyalty Program

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-engaged members as core ambassadors for the...
By Marlea Clark
Media

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Fashion

Infographic: Smartphones Power Up the E-Comm Mom

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.
By Marlea Clark
Beauty

Infographic: Understanding the Beauty Consumer 2018

Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69% say they sometimes feel overwhelmed by the...
By Marlea Clark
Beauty

Infographic: New Research on the Color Cosmetics Consumer

 
By Marlea Clark

    SIGN UP
    FOR OUR
    NEWSLETTER

    STELLA
    IN THE NEWS

    Buzz

    WHITEPAPERS
    & RESEARCH

    Discover