Stella Rising Blog

Infographic: Curious About Color: What’s at Play in 2020’s Color Cosmetics Market

The Zoom beauty boom has sent ecommerce sales skyrocketing: Ulta recently reported that their ecommerce sales were up more than 200% for the...

Updated Research: Where Female Consumers Buy Beauty Online

Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beauty Shoppers In a rapidly evolving COVID-19 and...

Zoom Beauty: What's Happening to Beauty During Coronavirus

As consumers stay home for the greater good, they have passed their panic and are initiating a lipstick effect, treating themselves to the small...

COVID-19: Current Key Takeaways for the Beauty Industry

As consumers—and brands—negotiate their way through this challenging and scary time, we’re offering a real-time assessment on what we are seeing in...

Content Marketing for Beauty Brands: the Benefits and Where to Begin

Beauty is an industry highly impacted by trends and influencers, and packed with new brands, products, and personalities, which creates a crowded,...

Infographic: Fragrance, Remixed

Fragrance is evolving, with consumers layering scents, seeking unisex options, and participating in the rise of buzzy new DTC brands. Fragrance is...

Thought Leadership Mashup: Insights from Recent Beauty and Fashion Events in NYC

The Stella Rising team recently attended Beauty Accelerate and the Glossy Forum: The Age of E-Commerce, both of which offered some strong insights...

Infographic: Color Cosmetics Downturn

For a multitude of reasons, skincare has overtaken color cosmetics in the minds and wallets of American beauty consumers, young women in particular....

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...