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Beauty

Beauty

Sun Care: Opportunities for Marketing Year-Round

Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during...
By Amanda Chomicz
Beauty

Body Care: What's Trending Head to Toe?

In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched,...
By Amanda Chomicz
Beauty

3 Tactics to Learn from Sephora’s Winning Beauty Loyalty Program

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-engaged members as core ambassadors for the...
By Amanda Chomicz
Media

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Fashion

Infographic: Smartphones Power Up the E-Comm Mom

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.
By Amanda Chomicz
Beauty

Infographic: Understanding the Beauty Consumer 2018

Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69% say they sometimes feel overwhelmed by the...
By Marlea Clark
Beauty

Infographic: New Research on the Color Cosmetics Consumer

 
By Marlea Clark
Beauty

Infographic: Who Is The Generation Z Beauty Consumer?

Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media,...
By Ann D'Adamo
Beauty

The 4 Attributes of a Successful Beauty Brand

What makes women emotionally connect with beauty brands? How does a brand develop a cult following? More important, what makes that sustainable in...
By Ann D'Adamo
Fashion

Infographic: Inside The Mind of the Millennial Shopper

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do...
By Ann D'Adamo

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