Stella Rising Blog

Infographic: New Research on the Color Cosmetics Consumer

Infographic: Who Is The Generation Z Beauty Consumer?

Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media,...

The 4 Attributes of a Successful Beauty Brand

What makes women emotionally connect with beauty brands? How does a brand develop a cult following? More important, what makes that sustainable in an...

Infographic: Inside The Mind of the Millennial Shopper

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy,...

Why Brands Have a Millennial Problem

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But...

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s...

Infographic: Innovation Is Key to Revitalizing Fragrance Category

Scent is a powerful medium—it can calm, invigorate, or evoke a long-forgotten memory. But even with its powerful ability to stir emotion, fragrance...

Is Your Beauty or Food and Beverage Brand an Acquisition Target?

Indie brands are innovative, nimble, and often present an authentic message or mission which consumers are eager to support. Increasingly, these...

Beauty’s New Crop: Cannabis Infused Products

Cannabis seems to have come out from under a cloud of suspicion and is quickly becoming one of the buzziest ingredients in skincare. As an increasing...