Stella Blog

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-...

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea ...

From how she’s searching to what she’s buying, our infographic takes a look at the relationship betw...

Experimenting with beauty products is an enjoyable pastime for women regardless of their age, but 69...

Generation Z is the most ethnically diverse and socially progressive generation to date. The first g...

What makes women emotionally connect with beauty brands? How does a brand develop a cult following? ...

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day ...

With plain white labels and undesirable shelf position, generic or store brands used to be considere...